Genius Brands International Becomes Kartoon Studios

US-based children’s entertainment company Genius Brands International has changed its name to Kartoon Studios and will transfer its listing from the Nasdaq Capital Market to the NYSE American exchange.

The LA-headquartered studio, which owns the rights to certain IP created by comic book writer and Spider-Man co-creator Stan Lee, said the move heralds the label’s “next phase of growth” in the production, distribution and licensing of kids’ content.

The rebrand comes after the company has made several acquisitions over the past year, including taking a majority stake in Germany’s Your Family Entertainment, plus acquiring Canada’s Wow! Unlimited Media and its subsidiaries Frederator Studios, Frederator Network and Mainframe Entertainment.

“We now have capabilities to do everything in-house, from content creation to production, distribution and global merchandising,” said Andy Heyward, Kartoon Studios chairman and CEO.

Kartoon Studios produces content such as Shaq’s Garage for Pluto TV and Stan Lee’s Superhero Kindergarten for its own Kartoon Channel.

The company caused controversy earlier this year for using artificial intelligence (AI) technology to make shows like Kidaverse Fast Facts. As reported by C21, some children’s TV producers blasted the development as “horrifying” and “downright scary,” but the company defended the use of AI as a “digital assistant.”

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Former Fox Kids Networks head Margaret Loesch and former Disney exec David Neuman are to be tasked with growing the soon-to-launch kids OTT.

Genius Brands International announced two new hires as it prepares to launch its upcoming digital channel. Former Fox Kids Networks Worldwide president and CEO Margaret Loesch was named executive chairman of the California-based company’s upcoming Kartoon Channel!, and former Disney Television president David Neuman takes the role of chief creative officer.

Loesch previously held roles with Marvel Productions and The Jim Henson Company. She has also served on Genius Brands’ board of directors since 2016. Neuman, meanwhile, joins Genius Brands from media company Happs, a live-streaming news app. He previously served as president of Walt Disney Television from 1996 to 1998.

In their new roles, Loesch and Neuman will be responsible for building viewership, market share and advertising demand for Kartoon Channel! as well as attracting creative content. Neuman will work closely with Caroline Tyre, who was hired by Genius Brands as SVP of international distribution in June 2019.

Kartoon Channel! will launch in the US on June 15 and target kids ages two to 11. More than 4,000 episodes from shows including Baby Genius, Shark Academy, Dino the Dinosaur and Super Geek Heroes will be available on the channel. The OTT channel will not require a subscription, and will be available through a number of platforms, including Amazon Prime, Apple TV and Roku, among others.