With Marvel HQ Channel, Disney Is Looking To Tap The Action/Adventure Space
Given that Marvel has grown into becoming a pop-culture phenomenon in the country, Disney India will be launching a television destination for the brand in India. Marvel HQ will be home to all things Marvel and will be the first window to the world of Marvel for the kids in India. The channel is also a fresh new offering to the super-hero action seeking and Marvel fans across the country. The channel aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids 9+ (boys and girls) introducing them to the world of Marvel and also bring in youth and audiences who are fans of Marvel animation and the movies. The content will include animation series as well as live-action movies. Over the last decade the popularity, affinity has been growing, we’re now seeing it transcend age groups, cities, geographies. It's a great opportunity to initiate something new with Marvel and it’s all based on the core Marvel promise of ep