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By the end of today, Glow TV currently owned by Nismedia is expected to not only exit StarSat and Openview but it will also be exiting linear television with its future lurking around the corner we recieved word that Voot will be the new home for the channel.
Voot is an Indian based streaming service owned by Viacom18 which is a joint venture between Paramount Global and Network18 Group. It launched back in 2016 and serves a multilingual platform for both original and third party entertainment.
Some of the content available on the platform include Chinese Bhasad, Soadies, Sinskaari, Badman, It's Not That Simple, Badman and Marzi.
As mentioned already, Glow TV will be folded under Voot and I can't say I was expecting this but the owners in question Viacom18 are also in charge of several linear channels including one which Glow TV supplies most of its soaps, Colors TV.
In a way, this is sort of a good thing for the brand, Glow TV has produced a number of original content and this offering will probably help VOOT connect more with the African market.
The sad part about the whole thing is that Voot doesn't work as a freemium service as seen with Showmax, SABC+ and eVOD or at least from what several consumers had mentioned as they're being asked to cough up R49 per week or R7 everyday.
Despite the outcome to all this, Voot actually makes as a more suitable platform for the channel considering its available in other parts of the world perhaps we'll see some of the channel's content reach more audiences even further than Openview.
It's good to see that my suggestion about finding the right platform although this one too is overcrowded actually panned out as Glow TV is a local channel on top of everything else.
