Moonbug Expands Its Linear Offering To Europe, Could Africa Follow?
London-based Moonbug Entertainment is expanding its footprint in the MENA region through a new partnership with Orbit Showtime Network (OSN).
On December 12, the pay-TV operator will launch a Moonbug Kids linear channel and streaming hub aimed at preschoolers. The new network is designed to give viewers 175 hours of content.
The series range from CoComelon, Blippi, Morphle, Little Baby Bum, Mia’s Magic Playground, Go Buster, Playtime with Twinkle, Arpo, Gecko’s Garage and Supa Strikas.
This isn’t Moonbug’s first foray into MENA. Earlier this year, it partnered with Etisalat to launch its brands on the telecom company’s e-Junior VOD service and a year ago MultiChoice's Showmax.
Kartoon Channel's Parent Company Is Taking Over
Genius Brands International has entered into an agreement to acquire a 28.6% stake in Germany’s Your Family Entertainment (YFE). The deal, which is still subject to YFE shareholder approval, will see the distributor/broadcaster rebranded as Genius Family Entertainment.
YFE’s kids networks will now also operate under the Kartoon Channel! Worldwide banner. Former Disney exec Paul Robinson has been appointed as managing director of Kartoon Channel! Worldwide, effective immediately. Reporting to Kartoon Channel! president Jon Olwerther, he’s based in London and charged with overseeing the brand’s global expansion.
YFE has more than 4,000 films and episodes of animated and live-action content from both European and US producers in its catalogue.
Moving forward, non-violent content and themes like sustainability will be a focus for its growth. The company will continue to be run by its current management board, which is comprised of CEO Stefan Piech and COO Bernd Wendeln. Genius Brands’ new EVP and GM of global franchise management Kerry Phelan will supervise the global rollout of consumer products based on channel content. Moving forward, Genius plans to invest as much as US$7.8 million to expand YFE’s digital and linear footprint globally.
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