PBS Kids is educational brand owned by the Public Broadcasting Service which caters to children aged 3 to 9 years with a mixture of animation and live-action to help improve on their maths, literacy and other curriculum based activities.
For almost 23 years, PBS Kids had been going green featuring sibling duo Dash and Dot (which were part of the PBS Kids logo) before getting less screentime and ultimately replaced with twin siblings Dee and Del. Prior to that there was Hooper a pet pig for their defunct preschool block.
Through several bumpers and on-screen ads you'd see these characters goofing off within couch cushions or doing some site seeing or exploration within a fish bowl but all that's about to change.
As seen across several media outlets, PBS Kids is retiring their logo with it the mascots Dee, Del and when available Dot for something bland, simple and other people's terms boring. This change is likely due to PBS's current logo which was unveiled in 2019 during their 50th anniversary.
The intention for that logo was to better suit it for a digital platform and the likely reason for the change with PBS Kids was part of an realignment strategy as the kids brand had been digital since the revival of their 24 hour service.
No on screen graphics have been provided during the time of publishing but from the looks of the main PBS brand. I'm not expecting any mascots but more of what's seen on other brands like Cartoon Network or Nickelodeon.
The change will take some getting use to but the important thing is we're still getting a PBS Kids which is not joining other brands that are shutting their doors on cable but working as a multimedia outlet which helps strengthen the variety for this audience.
No comments:
Post a Comment