It’s time to redraw your world! On the 1st of August, Africa’s leading kid’s entertainment channel, Cartoon Network, is launching the new EMEA-wide brand campaign ‘Redraw Your World’ - celebrating every child’s uniqueness and encouraging them to be confident and happy in themselves.
The campaign inspires kids to be the catalyst for change they want to see, whether in the form of extraordinary talents, everyday acts of kindness, or having the courage just to be themselves. Whether they use art, activism, laughter or music, Cartoon Network’s ‘Redraw Your World’ encourages all kids to march to the beat of their own drum.
12-year-old South African-British viral music sensation, Nandi Bushell, is on board to help bring the fresh brand campaign to life in a new music video anthem, which is a hybrid of animation and live-action by the kids and for the kids, that aims to inspire and empower them to embrace their true selves.
Best known for her drumming skills and performing covers of prevalent rock songs, Nandi has drawn the attention of several musicians, including the Foo Fighters frontman, Dave Grohl, where she even joined the band on stage to play their classic hit, Everlong, live at the LA Forum. “It really is exciting to be part of a movement that encourages us to be true to ourselves and embrace our uniqueness. This collaboration with Cartoon Network shows that as children, we are fearless and have the power to make a real difference in the world,” says Nandi Bushell.
The vibrant and fun multiplatform campaign will feature kids doing amazing things in their everyday lives, from mastering the art of roller-skating or karate to balancing a football while brushing their teeth or breakdancing, catch a snippet of all the action here. Many of Cartoon Network’s much-loved characters, including Gumball and Darwin, the We Baby Bears trio, and the Teen Titans Go! gang will also feature reacting to the inspirational talents of their fans
Monika Oomen, VP, Brand Communications and Franchise Management, Kids, EMEA, says, “Every day, we are inspired by our fans, and now Cartoon Network wants to encourage each and every one of them to celebrate themselves; whoever they are, whatever they do and however they do it. Redraw Your World has been created to empower kids to feel happy in their authenticity and to reassure them that everyone matters. Cartoon Network’s irreverent, funny and inclusive style is mirrored in this campaign, providing us with a platform to showcase the absolutely amazing kids of today.”
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