In September, MultiChoice held a showcase where they unveiled several new content for their consumers. Alongside those developments came two new channels, Moonbug Kids and Qwest TV of which one is still awaiting release on the pay-tv platform.
Founded by Quincy Jones, Qwest TV is a jazz skewed destination celebrating the life of millenniums through concerts, documentaries and interviews. It works as a multimedia outlet as it comes with its own streaming service for which the linear channel sources it content.
For several months despite no channel, MultiChoice has been promoting various content for Qwest TV but from the looks of it their teams get the time allocation mixed up you find yourself promoting February 2022 when it should write October.
But from what's clear in this documents is that the channel will likely arrive by early 2023 and it's all thanks to Showmax as they have the first quarter of 2022 panned out for Qwest TV.
Interesting to note, MultiChoice never mentioned that Qwest TV was aligned to their digital approach kind of like newcomer Moonbug Kids which too bundles itself on Showmax. I mean it kind of makes sense considering how their last attempt at Jazz turned out.
From the looks of things it's possible MultiChoice is hellbent on making Qwest TV succeed where VH1, MTV Hits and BET Jazz all of which hail from Paramount Global failed to do so.
The three mentioned brands (probably BET Jazz) were as relevant internationally as seen with Qwest TV but all took the plunge. So who knows maybe this time around things will be different with Showmax tagging along regardless I stopped relying on DStv for music.
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