Since it's inception, the channel has remained the only source to kids entertainment on Openview and also the least mentioned brand amongst eMedia Investments' stable with a lineup bombarded with repeats as other brands continue to boost their offering.
While others such as eExtra and eMovies got additional channels based on their content. eToonz on the other hand was left as a singular brand with content sharing happening across eMedia's linear platforms.
As mentioned in a previous article, adults dominate cable TV and unlike DStv there's not a lot of households on Openview with children or in particular ones that would view the content especially if a selected portion can be viewed on the main channel.
So the idea of an eToonz Extra wouldn't really have been the best implementation strategy for eMedia Investments. As seen already, eToonz doesn't have enough content to carry onto a second channel and should eMedia opt for one it would probably need to be a random channel.
In this case, something like Da Vinci or SABC Education would help fill that gap at this point. As it doesn't clash with the existing offering seen on eToonz but gives consumers more content to browse that is if eMedia Investments chooses to revisit this section.
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