Monday, September 23, 2024

eMedia Investments Acquires Broadcasting Rights To New Italian Drama "Viola" For eExtra

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Viola Vitale, a gorgeous and magnetic woman who has always worked in the field of fashion journalism, moves from Paris back to Palermo, armed only with optimism and trust, to search for the father she never knew.

There, Violet starts working for an online publisher, covering the crime beat, collaborating with Inspector Francesco Demir. He’s charismatic and seductive, with top investigative talent, but little faith in humanity…in that, the polar opposite of Violet. Highly intuitive on the job, Demir is also impulsive and given to bending the rules.

The pair work side-by-side on homicide cases, she as a reporter, he as a cop. Hugely difficult at first, given the clash of opposites, in time they learn to collaborate successfully. In part because Violet can count on her special gift: synesthesia.

Synesthesia is not merely a figure of speech, but also the actual spontaneous and uncontrollable blending of multiple senses – sight and hearing, for example. In Violet’s case, she associates emotions with colors. When she looks at a person, she sees a color they give off, allowing her to read their deepest, possibly hidden, feelings: fear, joy, pain…

Violet develops the ability to grasp the true mindsets of people she encounters. Behind her synesthesia, however, she guards a bigger secret, to do with her real reason for returning to Palermo.

According to insiders, eMedia Investments is looking to allocate the drama on eExtra in the coming months so we can only assume that it will most likely air by Saturday or Sunday as Viola consists of 26 episodes divided between two seasons. Another scenario would be having the show take up a weekday timeslot either where Pad Na Die Hart or Jeyran resides.

Compared to most other shows curated for eExtra's Kuiertyd, Viola was filmed in Italy so it joins the rankings of Jeyran and Sommerdahl Moorde as one of the few non-Turkish shows on the channel. Although Can Yaman (Droomvelore) is one of the lead actors and joining him is lead actress Francesca Chillemi.

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