eMedia Investments got into a fist fight with MultiChoice when the pay-tv platform decided to scrap 4 of their e.tv channels before handling the matter with Competition Tribunal with outcomes to the agreement set to be unraveled.
As seen this past week, kykNET's duplicate channel kykNET & Kie will be adapting to the concept seen on eExtra's Kuiertyd block where they dub various telenovelas particularly Turkish in Afrikaans and giving the free-to-view brand some steady competition.
As mentioned in an early press release:
World-class TV has been dubbed into Afrikaans for decades. Over the past few years, South Africa's excellent reverberation skills have been used to bring Turkish telenovelas to local screens - in Afrikaans. The plot, action and romance in these telenovelas keep viewers glued.
kykNET obviously got this entail from e.tv as series like Droomvelore can pull close to 2 million views while a show like 7de Laan has less than 900000 views monthly. Even eExtra despite not being as accessible as the main brand was fortunate enough to surpass 7de Laan.
As seen for the past 4 years, this content was exclusive to eExtra before being duplicated on more eMedia brands now DStv consumers will be getting more alternatives to but the decision to keep the e.tv channels is entirely up to DStv.
Firstly, kykNET's attempt could be met with severe backlash not because of the cancellation of Tussen Ons or reduction in local content but MultiChoice's decision to not keep eExtra alongside the 3 other e.tv channels.
After that close scare in March, several consumers opted for Openview in case things don't work out between those parties and these shows are divided between platforms.
eMedia was the main reason these stories went on to be as big as they are today. The only way most if not all consumers would view this content on DStv is to be assured that eExtra will remain unscathed throughout kykNET's introduction to the Turkish market.
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