Boomerang is family skewed brand owned by Warner Bros. Discovery is home to franchises such as Scooby-Doo, Looney Tunes and Tom And Jerry and has experienced success with the likes like Mr. Bean, Ninja Express, Lamput and Zig & Sharko.
Outside of that lied a brand which craved attention and needed to better their offering to match that of the main network, Cartoon Network. Unfortunately, it only served as a runner up in its eyes as it fills it's lineup with gags and family infused movies.
Overseas, it is treated as a pushover while as other regions it is able to stand up its two feet. If you dive deeper onto, isn't it more like Comedy Central nowadays as both can keep viewers a certain capacity and lack the Netflix experience.
Netflix dwells on originality and there's plenty of quality and originals to go around while Boomerang just seems to make up the other portion of their hub and there enters Cartoonito.
Cartoonito seeks to reinvent Boomerang's dismal selection. Instead of relying on Movie Stars to build primetime, they want to use Thomas And Friends, Lucas The Spider, Moley and Dino Ranch to keep audiences occupied kind of similar to the main brand's approach in series.
It's led Boomerang to become a crossover between the two with most of its energy on preschool with shows like Mighty Mike, Masha And The Bear, Grizzly And The Lemmings and Legend Of Spark - another approach in reinventing or establishing a brand.
Which brings me to my final calling, Cartoonito seeing as it is taking away or reestablishing what was once a TCM of our generation. How much of the old Boomerang would reside in this new brand? How is anyone sure it won't wide up like Disney Junior?
Before Cartoonito, Disney Junior was a family based channel sure there was preschool but the previous incarnate had 101 Dalmatians: The Series, Emperor's New Groove and the original DuckTales now it's been reduced to Marvel's Spidey and Puppy Dog Pals.
Point being made, Boomerang was the only brand that could actually cater to preschool and family and Cartoonito is expanding further into the preschool portion only God knows how much of that will give anyone the future former brand.
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