Maisha Magic Vs. ZACU TV: Who Is Likely To Survive The MultiChoice/Canal+ Merger?

As some readers are aware, Canal+ intends to merge their operations alongside MultiChoice which would create an African powerhouse. This would need approval from local legislation including the Competition Commission and ICASA.

Since then, there's been a lot of concern of the implications awaiting this deal should it move forward. Canal+ serving as the new owners of MultiChoice would likely decrease the workforce on top of minimizing production and licensing agreements. 

One of the topics that up for discussion since the year started was the fate to some of their local offering seen in the market. Although, KykNET and Mzansi Magic don't have a suitor their sister channels in neighboring markets like Kenya and Nigeria do.

In Nigeria, this offering is referred to as Africa Magic which boosts over 3 channels with Canal+ ROK only consisting of 2 channels. All of which could be a subjected to a merger as to not create friction amongst their stable with iROKO being the only reminisce of ROK.

In Kenya or more frankly East Africa, MultiChoice operate the Maisha Magic channels and although Canal+ doesn't have a channel to beef up with most parts of the region they do have for Rwanda, ZACU TV. 

Unlike ROK and Africa Magic, is there a chance these two entities could just co-exist - we believe so. Mzansi Magic already caters to consumers in South Africa with Zambezi Magic catering to other Southern African regions like Zambia, Botswana and Malawi.

We don't envision Maisha Magic dying down but perhaps just reducing their focus to avoid competition. If we had to be honest, there wasn't much competition between these two brands as there was not much Rwanda coming to Maisha Magic to begin with.

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