Development Alert: AMC Networks To Rebrand UK Channels, What Fate Awaits The CBS Channels Across Africa?

AMC Networks International has announced a rebrand of its portfolio of UK channels and streaming services owned by the CBS AMC Networks UK Channels Partnership with Paramount Global.

The rebrand, taking place on 22 November will retain the familiar colouring of the channel brands, which will be brought together by a ‘signature open box branding’.

CBS Reality, which has been the UK’s number 1 factual entertainment channel amongst adult women since 2016 and has been airing popular original, expert-led true crime programming, will be renamed to True Crime, and streaming brand True Crime from CBS Reality will change from to True Crime UK. The FAST channel is available through multiple platforms including Amazon Freevee, Rakuten TV and Samsung TV + services initially, with more major platforms rolling out shortly.

Entertainment channel Legend, which features action, sci-fi, adventure and western series and movies, and which was renamed from Horror Channel in 2022, will also go through a brand transformation.

On-demand content from both the True Crime and Legend channel brands are available currently on free on-demand player CBS Catch Up Channels UK which will become Watch UK. Watch Free UK is accessible directly via Freeview, Freesat and Youview, and downloadable via IOS, Android, and all major device and manufacturer stores.

Other channels in the portfolio to rebrand include Legend Xtra and True Crime Xtra, and time-shift versions Legend XTRA +1 and True Crime +1.

Sam Rowden, VP, Content Group said, “With such a vast array of content available across so many platforms, we wanted to elevate our UK portfolio to be more easily recognisable and accessible, and to clearly reflect our content offering. This rebrand closely aligns with our aim to provide carefully curated services catering to both existing and new audiences, wherever they choose to watch our programmes.”

The new look was developed with Second Home Studios alongside AMCNI UK’s in-house creative team led by Creative, Marketing and Communications Director Matt Stott, and the updated identity is supported by a marketing campaign including on air and digital media elements.

CBS Reality's demise in the UK means that the CBS brand name on linear TV has come to an end and similar to CBS Justice these would continue to function in Africa and other parts of Europe which begs the question as to what fate awaits these channels.

CBS Reality has been a crime filtered channel in the UK so the switch to True Crime makes sense. These channels had felt more AMC than Paramount so the names kind of makes sense which begs the question on the fate of its international counterparts.

Considering True Crime seems more permanent my guess is that CBS Justice in Africa will likely fold under that brand name and CBS Reality considering there's been not much put out there in terms of branding my guess would be, True Entertainment or True Television or weirdly enough True Reality.

Seeing as AMC International UK also manage the feeds seen across EMEA this rebrand is likely to be duplicated elsewhere.

Recap To The Week: AMC Networks International Launches New Content Group Across UK & EMEA

AMC Networks International UK (AMCNI0UK) has forged a new Content Group across the UK and EMEA and promoted Sam Rowden to run it.

Rowden, who currently oversees the company’s programing strategy for the CBS channel portfolio, becomes VP of the Content Group.

She will oversee linear and content strategies across the UK and EMEA with oversight of joint venture channels CBS Justice, CBS Europa, CBS Reality, RealityXtra, Legend, HorrorXtra as well as channel brands AMC and SundanceTV.

The weighty new remit also includes AMCNI-UK’s AVoD and FAST portfolio consisting of the AVoD player CBS Catchup Channels UK and FAST channel True Crime from CBS Reality that has recently launched with Amazon Freevee and Rakuten TV, and which is also available via ITVX. Additionally, Rowden is now also responsible for content acquisition and content partnerships including the relationship with Paramount Global for both the UK and EMEA joint ventures as well as content management including compliance.

“Sam has been the driving force behind the continued success of AMCNI-UK’s joint ventures with Paramount Global, both in the UK and in EMEA, including the development of our highly successful true crime originals effort since the beginning,” said Kevin Dickie, EVP and MD for AMNCI UK.

“With her leadership skills and expertise developing brands that appeal to a wide range of audiences, she is perfectly placed to assume this key role as we further integrate our linear and streaming efforts.”

Rowden joined AMCNI around 15 years ago.

CBS Justice Is Out For The Count While CBS Reality's Future Remains Up In The Air On DStv

During the week, it was announced that Paramount and AMC International the party in charge of CBS Justice and CBS Reality in Africa will be scrapping the CBS branding from their products by shortening (CBS) Reality and killing off CBS Justice for the male skewed channel, Legend.

As it was the first time this news was announced no one could expect what possible outcome awaited the CBS channels on DStv but through a promo for CBS Justice's replacement you can clearly get a clear perspective to the whole situation.

Legend is said to not only incorporate CBS Justice but offer content with sci-fi, horror and adventure and I won't go over the details with the programming as some viewers may not recognise anything from there but by looking at it you can clearly see where this channel stands in Africa.

 

CBS Justice in the UK offers drama series like Walker, NCIS: Los Angeles and CSI while the feed in Africa carries a lot of factual content some I might add are better than what's seen on Investigation Discovery like Forensic Files, Killer Couples and Snapped.

If anything I wouldn't be surprised if CBS Justice merged onto CBS Reality to form something else or for both of them to get discontinued to its entirety as seen in some regions but here's why I think merging would be the likely outcome.

Alternative names for the supposed channel: Zone Reality and Reality (E)Xtra.

Alternative names should it remain as two channels: Zone 1 & 2, Reality 1 & 2, Reality and Reality (E)Xtra.

 

Before CBS Justice was added in Africa, CBS Reality was the main home to all the content seen on there if anything the downside was the timeslots as most crime or detective stuff aired in the early hours of the day (5am or 6am) down to the night (8pm to 11pm).

The merging of these brands would bring more comfort to those on CBS Reality who once had access to this content and who knows it might even reduce amount of Judge Judys or escalate onto another program but who knows really as it was repetitive by then.

 

But if other channels can't fix that issue why burden that onto CBS Reality. The important thing is that there's plenty to watch outside Judy or Cheaters. The only burden at this point would have fallen onto DStv customers.

As seen in the last couple of months, MultiChoice has lost at least 8 channels and not much replacements are on the cards. If CBS Justice doesn't get replaced by the supplier (Paramount and AMC), will the distributor (MultiChoice) seek alternatives or continue leaving empty gaps.

DStv Is Set To Lose CBS Reality And CBS Justice In Revamped Channel Offering By Paramount Global And AMC International

2022 brought a whirlwind of changes for viewers on the DStv platform as MultiChoice scrapped e.tv's 5 channels, ITV Networks, fliekNET and Tellytrack. They where those brands that went out unexpectedly and beyond anyone's control like Russia Today and Lifetime.

As the world continues adapting viewers should expect more changes I mean not all changes are good (e.g. Me) but the point one would have for these changes is survival which is where CBS Reality and CBS Justice reside in.

 

By the end of June, the British counterpart of these channels which also manage the channels in Africa will be revising their channel offering by scrapping CBS Justice for Legend while as CBS Reality is shortened to Reality.

Due to the launch of Paramount+, AMC and Paramount are eliminating the CBS branding from all their products or at least on their linear channels and shocking turn for these two channels is the programming.

 

CBS Justice's replacement Legend will not only cover the crime but the supernatural section of their portfolio while the UK had CBS Horror viewers in Africa relied on CBS Reality for this offering. On top of paranormal, they'll offer thriller and sci-fi.

Reality will likely focus on softer programming such as Judge Judy, Animal Hoarding, Cheaters, Three Day Nanny and Shocking Emergency Calls, as consumers likely lose out on shows like Haunted Case Files and Scariest Night Of My Life to Legend which is technically a premium channel.

 

The change is expected to be completed by the end of June and it hasn't been stated exactly when this format will rollout in other regions or or look identical to the main feed.

As seen in Poland and several Portuguese speaking regions, the channels were given alternate brand names or shuttered down as there's rumours going around that Paramount Global and AMC International are disbanding due to the rollout of Paramount+.