“Moonbug Kids” Linear Channel Rebrands And Changes Name To “Moonbug” As It Aims To Expand Global Access To Popular Kids’ Content

Moonbug Entertainment, a subsidiary of Candle Media, today announced a new refreshed look of the company's 24/7 linear channel, “Moonbug KIDS”, and a new name, “Moonbug”, in line with its wider corporate rebrand. The new “Moonbug” channel identity aims to convey the same energy and fun as its colourful shows and characters.

While streaming and content on demand continue to gain popularity, linear channels are still relevant and, in 2022, Moonbug saw a big expansion of its linear channel, reaching 75+ countries across the globe. Moonbug has provided dedicated feeds to leading partners across EMEA and APAC including O2, Multichoice/DStv, OSN, Turktelekom/Tivibu, Cignal, Astro, Turkcell/TV+, Telekom Malaysia/Unify TV, Telekom Indonesia/Indihome and more.

“We want to give every family the opportunity to enjoy our shows on their preferred and go-to platforms, whether it is on the go or at home on an ad-free linear channel,” said Moonbug’s Managing Director EMEA and APAC, Nicolas Eglau. “Especially with a preschool audience, linear channels can be a huge help for young families trying to establish healthy routines. Whether it is bedtime, mealtimes or brush your teeth moments, our programming finds the suitable content to mirror families' daily life.”

“Linear TV remains extremely relevant across many territories, where viewers favour ad-free content and a curated experience. It is also particularly relevant in markets where streaming penetration is not as extended and there is a big demand for linear services,” adds Dilek Doyran, Moonbug Director, Distribution & Content Partnerships in EMEA.

Moonbug is known for being a trusted brand for families around the world, and for delivering great entertainment for young kids. By listening to its audience and incorporating feedback from parents, Moonbug’s linear channels are designed to support families and their routines.

This rebrand further contributes towards moving everything under a cohesive Moonbug umbrella, elevating its brand positioning and encouraging industry and consumer recognition as the company behind some of the most beloved shows in kids’ entertainment.

MAKING MOVES!!! Moonbug Expands Its Linear Offering To Europe While Genius Brands International Preps Their Global Expansion Killing Off A Certain Brand

Moonbug Expands Its Linear Offering To Europe, Could Africa Follow?
London-based Moonbug Entertainment is expanding its footprint in the MENA region through a new partnership with Orbit Showtime Network (OSN).

On December 12, the pay-TV operator will launch a Moonbug Kids linear channel and streaming hub aimed at preschoolers. The new network is designed to give viewers 175 hours of content.

The series range from CoComelon, Blippi, Morphle, Little Baby Bum, Mia’s Magic Playground, Go Buster, Playtime with Twinkle, Arpo, Gecko’s Garage and Supa Strikas.

This isn’t Moonbug’s first foray into MENA. Earlier this year, it partnered with Etisalat to launch its brands on the telecom company’s e-Junior VOD service and a year ago MultiChoice's Showmax.

Kartoon Channel's Parent Company Is Taking Over
Genius Brands International has entered into an agreement to acquire a 28.6% stake in Germany’s Your Family Entertainment (YFE). The deal, which is still subject to YFE shareholder approval, will see the distributor/broadcaster rebranded as Genius Family Entertainment.

YFE’s kids networks will now also operate under the Kartoon Channel! Worldwide banner. Former Disney exec Paul Robinson has been appointed as managing director of Kartoon Channel! Worldwide, effective immediately. Reporting to Kartoon Channel! president Jon Olwerther, he’s based in London and charged with overseeing the brand’s global expansion.

YFE has more than 4,000 films and episodes of animated and live-action content from both European and US producers in its catalogue.

Moving forward, non-violent content and themes like sustainability will be a focus for its growth. The company will continue to be run by its current management board, which is comprised of CEO Stefan Piech and COO Bernd Wendeln. Genius Brands’ new EVP and GM of global franchise management Kerry Phelan will supervise the global rollout of consumer products based on channel content. Moving forward, Genius plans to invest as much as US$7.8 million to expand YFE’s digital and linear footprint globally.

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