Development Alert (Rumour): Noggin Streaming Service Reportedly Shutting Down Soon

Noggin is an educational brand that was started in September 1999 before being replaced by Nick Jr. in 2009. Similar to Da Vinci, it started as a TV channel for a preteen audience featuring educational programs and other factual content like The Electric Company, Ghostwriter and 3-2-1 Contact.

it was revived as a streaming service by Paramount Global and Sesame Workshop featuring a line-up of original content outside of Nick Jr alongside archived material. Internationally, it is being distributed by Prime Video in the UK, Germany, France and Austria.

During the week, Paramount Global had made headlines after it was reported that they'll be laying off 800 employees. This included Liz Paulson, head of animation and live-action at Nickelodeon and Geoff Stier, SVP, Original Programming at Showtime Networks.

It had also been suggested by other sources that Noggin team's had also been affected by these layoffs. Similar to the parent company, there was reports going around that Paramount was looking to sell share in the venture.

New leads have pointed toward the company looking to shut down the streaming service. Although not official, Paramount had shuttered apps for Nickelodeon, BET and Comedy Central so it's likely that latter should it be true will probably integrate with Paramount+.