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Friday, January 29, 2021

The Mind Bongling Reason SuperSport Has Two WWE Channels


SuperSlam (former name) launched as a a promotional channel back in August 2019 with some outlets referring to it as The WWE Channel and would continue running until the end of that year. The pop-up version was bombarded with repeats and yes Total Divas would constantly hit the restart button.

From January 2020, the channel was officially renamed into The WWE Channel and became a full-time brand for SuperSport not only that they incorporated NXT and 205 Live which weren't available on SuperSport at the time e.tv lost rights to WWE alongside content that was only found only on the WWE app.

2020 was also the year where COVID-19 became a trendsetter causing setbacks in people's daily lives. On cable, you got to see viewers lose out on several channels while others were reshuffled and that's where SuperSport comes in.

In September 2020, the brand followed Sky in the UK and launched thematic channels. Not only that WWE could also be found on channel 236.

Now here's the issue, SuperSport gave the WWE Channel a different logo on top of that other channel number and viewers woke up and saw two WWE Channels and it wasn't even using the SuperSport logo.

Since then viewers have been complaining about it not only that UFC had its own channel now viewers have a hard time catching up due to the reshuffle. Once again proving that bigger brands (in this case cash cow) get most of the spotlight.

According to their customer care, both channels will remain as they are mirrored channels with the same content, the reason is to try and get WWE closer to their sports content (SuperSport), without affecting those who are accustomed to 128.

Now this is just ridiculous, viewers experience change everyday so I'm certain they're immune to these things look at BBC First and Disney XD for starters. Now tell me where was that energy when those channels were canned. Perhaps the other reason 128 is alive to keep Ginx TV on 127 company since they're both sports and entertainment brands.

The least SuperSport could have done was perhaps make 236 a timeshift channel where viewers get to watch everything an hour later kind of like what M-Net has with its M-Net +1 on channel 901 but hey that would impact negatively as it already is with DStv attempt to cutback on duplication and 236 is not a place for timeshift channels.

So how long do you suppose M-Net +1 will stick around with the likeness of Catch Up and the fact that content from M-Net resurfaces on its other channels. In the end, MultiChoice just proved to everyone once again why viewers should be disappointed and rather downgrade, cancel or look into other alternatives.

Read Also:
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Cartoon Network could become a second tier channel, what does this mean for Boomerang?
SABC, e.tv and DStv ratings for December 2020
- Will Star replace FOX on DStv?
Will Magnolia Network rollout in Africa? perhaps to even replace Travel Channel
- AEW Dynamite is airing next month

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