DStv Needs To Be Restructured

Rationality is realising that gone are the days when DStv could offer a bouquet of entertainment from across the world. As suppliers and consumers shift their focus to online viewing further reducing the portfolio for linear consumers.

In general, there's nothing wrong with DStv if it offered more Zee World than HBO content as that's where most consumers reside. It's not that House Of Dragons and The White Lotus aren't superb but most would rather pay for this if it were on Showmax.

If Canal+ is hoping to scale up on subscriber count through its MultiChoice buyout the only best option would be rethinking how content gets packaged.

The premium market needed to be restructured even before the pandemic. Consumers haven't gotten anything worthwhile outside of sports and what little is left is being duplicated and becoming more accessible on cheaper packages.

MultiChoice initially offered DStv Select 1 and 2 in South Africa and from what I recall it's active in few African markets. Think of DStv Easyview but with only the must haves of DStv but expensive which is M-Net, KykNET, BBC Earth and SS Grandstand.

This is something I believe needs to be revived somehow then there's the other which is a standalone sports package or add-on.

SuperSport takes a very large audience share within DStv while eMedia, SABC and even Netflix can offer select sporting events. SuperSport continues to offer the whole enchilada from Premier League, NBA, La Liga, WWE and Moto GP.

Canal+ you could try to offer a promotions to consumers who wish to see select sporting events.

Getting back to the packages, MultiChoice had explored an entertainment only package maybe split this offering into two separate packages. One package carries premium networks like Mzansi Magic while the other has Mzansi Wethu.