Existing Threat Awaiting SuperSport And DStv Customers

In 2024, it was reported Netflix had acquired global rights to WWE's catalogue which include Raw, SmackDown, NXT and live PPVs like Summerslam. As of last year, it has been streaming in the US, UK, Canada and various other international markets.

At the time, SuperSport had confirmed that they remain the exclusive home to WWE's offering across Africa. Of course, this multi-year agreement between both parties was finalised back in 2022 and will conclude sometime in 2027.

If anyone remembers how Disney+ panned out, you had various countries in Europe and other parts of the world awaiting for the streaming service. This was because of existing agreements with other broadcasters.

Then when that fell through it opened up the doors for Disney+.

This is what is expected to happen with SuperSport once their current agreement for WWE expires. You won't have a 24 hour channel for old PPVs, Mzansi Magic and all other SuperSport channels will no longer have live broadcasts to Crown Jewel.

MultiChoice is less likely to replicate WWE and even if that were to be the case it's likely to end up like TNA Wrestling on e.tv. The only logical option would be bulking up the offering on SuperSport Action in the event WWE ceases to exist.

If I'm being honest here, SuperSport has a lot going for itself despite existing threats in the market. To some extent, recovery is possible for them unlike DStv which has seen more content being taken away without alternatives in place.

Maybe I'm exaggerating here and WWE continues through 2030 on SuperSport but if you read between the lines. This deal is sort of being built up like that of Disney+ were some things SuperSport can't prevent from occuring happen.