Media Brokerage Africa Selected To Lead Pan-African Distribution, Content Sales And Advertising For Dancestar Television

Dancestar Television has announced that an exclusive distribution, content sales and advertising partnership for Africa has been formed with Media Brokerage Africa.

Dancestar TV (DSTV) is the world’s first Over-the-Top (OTT) live stream channel that features Electronic Dance Music culture 24/7. It’s your ticket to the world’s best nightclubs, festivals, and new music from the best DJ’s, producers, and artists worldwide, capturing the true spirit of the EDM lifestyle.

Targeted at 12-54-year-old male and females, Dancestar TV is an exciting mix of News, Interviews, Festival Features, and Music Videos. The channel’s original programming includes: ‘THE DROP’, ‘ELECTROLITE’, ‘FESTIVITIES’, ‘ANTISOCIAL’, ‘PREVIOUS’, ‘TALKTRONIC’, ‘AQUAPARTY’ and ‘AURAL PLEASURES’. All complemented by recap videos from the world’s nightclub capitals, Miami, Las Vegas, New York, London and Ibiza. Fans also get to stream the top 10 reports from all the key EDM genres like House, Techno and Dub Step.

Andy Ruffell, CEO of Dancestar Ventures LLC, says: “As part of our 2021 expansion strategy, we are extending our reach to over 60+ OTT Platforms Worldwide, including Africa. Media Brokerage Africa provides unrivalled expertise in pan-African distribution, content sales, and advertising, so they are the obvious choice to help Dancestar TV penetrate the African market. Media Brokerage Africa will enable us to deliver a measurable platform for major brands to engage with the EDM Culture in Africa.”

Colman Murray, founder and Managing Director of Media Brokerage Africa, concludes: “The EDM genre is all-inclusive, pervading all areas of the globe and opening its arms to all walks of life. EDM is growing substantially across Africa, and helping Dancestar drive a range of commercial opportunities from partnerships through to broadcast and content distribution is an exciting prospect.”

Notes:

Dancestar Television’s original programming includes:

THE DROP – Music, Clubbing and event news

ELECTROLITE – The latest club recap videos featuring the world’s best DJ’s

FESTIVITIES – A 30-minute recap of the world’s biggest EDM festivals, including DJ set highlights and behind-the-scenes interviews and Fan input

ANTISOCIAL – A weekly hosted recap of everything EDM on social media

PREVIOUS – The best Clubbing and Music videos from the past 15 years

TALKTRONIC – In-depth interviews with superstar DJ’s including Tiesto, Avicii and Deadmau5

AQUAPARTY – Sexy Pool Party videos from Miami and Las Vegas

AURAL PLEASURES – The latest EDM music videos from around the world

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Global Fashion Channel Signs Exclusive Pan-African Distribution Partnership Deal With Media Brokerage Africa

Global Fashion Channel (GFC) is excited to announce the exclusive partnership deal for pan-African Affiliate Distribution, Advertising, and Content Sales with pan-African broadcast media brokerage agency, Media Brokerage Africa.

Global Fashion Channel is a 24/7 TV channel that focuses on premier fashion, beauty, art, luxury lifestyle, culture, music, and special events from around the world. GFC’s bespoke fashion TV content includes the latest runway shows from New York, Paris, Milan and more; exclusive access to see all the excitement backstage at fashion shows; the latest fashion films; on location coverage of special events showcasing fashion, museums, and exhibitions; the newest beauty trends in hair and makeup from industry experts; the latest styles in bridal; and, luxury lifestyle going inside luxury hotels, exotic cars and extravagant yachts.

“Colman Murray, MD of Media Brokerage Africa, has years of experience in Africa’s broadcast arena. The Global Fashion Channel felt his knowledge and expertise was a perfect fit to help expand our channel into Africa,” says Gail Garrison, Owner and Creative Director at Global Fashion Channel. “Media Brokerage Africa will also assist Global Fashion Channel to work with African brands and events, ultimately showcasing African culture and designers as part of the very best of the global industry.”

“GFC is a prestigious addition to our boutique portfolio here at Media Brokerage Africa. Concluding this significant partnership with one of the world’s leading fashion and lifestyle content providers will strengthen Media Brokerage Africa’s offering to market," explains Colman Murray, founder and Managing Director of Media Brokerage Africa. "Television is an important part of the media mix across Africa, and we will now be able to offer our clients a more extensive media buy that delivers diverse content opportunities, audiences, and return on investment."

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Media Brokerage Africa Spearheads Pan-African Broadcast Media Solutions

The current economic climate is forcing cost-cutting across the board for International Broadcast Partners in Africa. Media Brokerage Africa, a bespoke pan-African broadcast media brokerage, is committed to delivering cost-effective and innovative media solutions to its boutique portfolio of seminal entertainment, news, and sports clients.

Launched in July 2020, Media Brokerage Africa specialises in Channel Distribution, Affiliate Sales and Management across Africa, Content Sales and Brokerage connecting pan-African audiences with international content (via acquisitions, sales, content blocks and pop up channels), and Advertising, Sponsorships and Promotion, including negotiation of sports rights within Africa.  The company operates across all broadcasting platforms including, free-to-air (FTA), pay-TV, Digital Switch Over (DSO), mobile and over-the-top (OTT). Media Brokerage Africa consults on behalf of new and existing platforms within the African broadcast ecosystem bringing great international content to African audiences aligning and cultivating deeper meaningful connections.

Partnerships are critical to the strategic success of Media Brokerage Africa, both current and future. Existing clients include South Africa’s public broadcaster, SABC; TV production company, Brainwave Productions; and Ethiopian TV & Entertainment OTT platform, Habeshaview,  which operates Internet Protocol Television (IPTV) services offering rich content that includes live TV, documentaries, drama, children’s programs, lifestyle shows and many more.

Recently, Media Brokerage Africa has announced numerous pan-African exclusive distribution partnership deals, including IMMediate Platform’s official entry into Africa’s booming online marketing industry, helping marketers create the best content possible. Swig Media, LLC offering a bouquet of original, special-interest channels to Africa. Global Fashion Channel, featuring fashion, beauty, art, luxury lifestyle, culture, music and special events from around the world. Other exclusive partnership deals signed include The Dancehall Channel, introducing the Dancehall culture to the African continent, ENLIVE tv offering Christian entertainment for African viewers, and StoryZoo, a magical place in which animation, music and education combine to create a learning adventure for young children.

“In line with the evolving media landscape and a demand for a multi-channel solution as opposed to silo offerings, I am thrilled to set up, develop, and drive this new company. It is no longer just about selling media platforms, but more about addressing the marketing objective of our clients,” says Colman Murray, founder and Managing Director of Media Brokerage Africa. “I am excited to further enhance Media Brokerage Africa’s exceptional portfolio of brands and revenue streams across the continent. This is an exciting opportunity, and I am looking forward to taking this business to unprecedented heights.”

Before devoting his work full-time to Media Brokerage Africa, Murray served in pan-African senior executive roles with print, digital and broadcasting corporations, including Yahoo! Time Inc., Fox Networks Group and WarnerMedia. As a journalist, Murray has written for Time, Rolling Stone, Spin, Times Media, The Independent, as well as owning, editing and publishing a stable of South African Magazines through Hot Mustard Media.

For more information on Media Brokerage Africa, visit mediabrokerageafrica.com, or commercial queries in Africa, please contact Colman Murray at colman@mediabrokerageafrica.com. 

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