CBS All Access will be rebranded as Paramount+ on March 4, 2021 in the United States and Canada as part of its expansion to feature content from ViacomCBS' other brands. Paramount+ will also expand to other markets, starting with Latin America on March 4, 2021, followed by the Nordics on March 25, 2021 and Australia in mid-2021.
According to ViacomCBS CEO, Paramount was "an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling". From what I remember, CBS hasn't been having much success and sustainability internationally.
On September 15, 2020, it was announced that CBS All Access would rebrand as Paramount+ in early 2021, and that it planned to perform more international expansion under the new name.
This platform joins other streaming platforms that aren't available in South Africa such as Disney+, HBO Max and Discovery+. I wouldn't shocked if Discovery+ launched before any of them.
As most readers noticed due to the domination of streaming services a lot of TV providers are streamlining their entertainment which led to the shutdown of several channels in Africa and the rest of the world.
If Paramount+ manages to rollout in Africa, could it have an affect on its linear channels currently available on DStv and StarTimes (ROA) such as Comedy Central and MTV, and Nicktoons and Nick Jr which is likely the first place they'd look into.
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The television and streaming industries in the Developing World are completely different from that of the Developed World. Most people simply can't afford or don't want a streaming subscription.
ReplyDeleteThe U.S. studios have already jumped the gun on box office releases by shifting towards streaming releases.
Even though sales in the West have declined, there are many countries in Asia who have only recently joined the theatrical market on a larger scale. Indonesia for example only liberalized their theatre and film industries a few years ago.
South Korea's CJ ENM has been buying up theatre chains left and right from Indonesia to Turkey and they've been financing films and distributing films/series to and from other countries (such as through distributor Eccho Rights, which they bought a few years ago).
Africa, Asia and Latin America still rely on TV channels to deliver content to audiences. Pay TV in Africa hasn't even reached its peak yet. In much of rural and Inner Africa most people don't even have electricity, let alone high-speed internet. As more communities get electricity they'll buy TVs.