eExtra is a general entertainment channel managed by eMedia Investments which had garnered popularity for its induction of Kuiertyd which has brought several international productions including Kruispad, Gebroke Harte, Doodsondes, Bittersoet and Impak.
The channel also featured programming from India such as Twist Of Fate, Naagin and The Heir and even Asian dramas such as Ice Adonis, High Society Scandal and Battle Through The Heavens.
For several years, eMedia had been shuffling the channel's line-up after having shows like Family Feud and Fear Factor on eReality and Chicago PD and The Goldbergs on eXposed. Even their current offering has seen a reduction or possible extinction over the years.
Before Kuiertyd, the channel was seen as a portal for international stories seen on Telemundo, Show TV and Globo most of which had been phased out for more Bollywood and Asian programming. Over the past year, even that appears to be the next thing eExtra is looking to limit.
By the end of 2022, eExtra had this section on repeat and now only the Asian part of the channel had resumed primetime while Naagin builds up the rest of the Bollywood offering seeing as Till The End Of Time and The Heir are basically repeats.
From August, this offering is moving to the 1PM timeslot basically the death slot of the channel with repeats at 11PM which too is known for viewership purge. Although there hasn't been much conformation as to the future of Guilty Pleasure.
It is believed by sources that Naagin and Dayan serve as the most viewed offering within this section could explain why it hasn't been filtered out yet with repeats and also it's kind of niche as Zee One and Star Life exempted themselves from such content.
eMedia Investments rolled out a pay-tv offering during the year catering to these consumers. Perhaps that played a big part in eExtra's offering I mean with Star Life and Zee One alongside Zee Family and Star Select consumers would have plenty of content to distract themselves and it would take the attention away from eExtra.
It's kind of uncertain on the plans eMedia have for their Asian offering on whether that could be a gonner as well. Considering that part of this helps eXposed and is sort of one way to alienate them from the rest of the offering it could stick around for a while longer.
In the end, it wouldn't be shocking if ePlesier and eExtra were sort of unified and eMedia just tried licencing content similar to Ouma Sarie and Die Kontrak.
