#BoycottKuiertyd: "Consumers Alarmed That eExtra Failed To Mention That Op Dun Ys Will Not Offer English Subtitles"

During the week, eExtra unveiled the Turkish drama Op Dun Ys known in Turkey as Sadakatsiz which followed the life of Asli after her world turns upside down after she catches her husband cheating on her with another woman. Interestingly enough, Telemundo is also doing a story depicting the life of a woman's fallen marriage.

But what got a lot of consumers attention was that Op Dun Ys became the first of many shows in eMedia's portfolio to not offer English subtitles. Since Kuiertyd's inception, it was usually their prime focus to include this one feature to their consumers as the majority of households hail from different backgrounds.

When Op Dun Ys was allocated on eExtra you could only guess that this matter would be receive a lot of coverage.

According to eMedia Investments, the content provider for Op Dun Ys doesn't offer subtitles hence the reason they went ahead without them but ensured fans that their other shows (including Viola) will offer subtitles. But this didn't stop consumers from taking shots at the channel for not informing them ahead of time.

Some feeling like eMedia Investments hasn't accommodated for their needs as seen with other programming demand that Op Dun Ys be stripped from the channel. While others mention suffering from a disability and Op Dun Ys despite looking like a superb series is a hit miss as subtitles was a means of inclusion.

But the reception isn't all as bad it turns out to be as some were impressed with the dialogue and the chemistry between characters I think the only question would have to boil down to the winning team.

The fact Op Dun Ys doesn't have subtitles puts the show in a precarious position as the viewer count will likely drop and eExtra would continue to offer the show if not ship it to ePlesier. Although eMedia Investments had seen a lot of growth with this offering a majority of Openview consumers are black.

That doesn't mean these consumers don't watch the content but the idea of subtitles adds diversity and makes them more inclusive. The reality is that Kuiertyd only got where it was because eMedia Investments was only able to accommodate viewers in an area SABC 2 lacked and also the incorporation of international telenovelas.

MultiChoice's DStv And The SABC Are Becoming A Thing Of The Past

As some are aware, SABC and MultiChoice are on the brink of collapse as their financial woes continues to accelerate. The SABC find themselves having to use most of their income to pay expenses while MultiChoice is trying to find another money maker through Showmax as the pay-tv market deteriorates.

A financial transaction between Canal+ and MultiChoice is the only lifeline for the company so should this deal not move forward it could prove to be challenging to keep the company afloat. Aside from DStv, MultiChoice has other titles under their belt including M-Net, SuperSport, Showmax, Irdeto and Namola. 

As for the SABC, they've been grasping through straws relying on sponsors and other companies to manage the expenses for shows like The Masked Singer SA and Deal Or No Deal SA. Since then, they've been various proposals on how to get the company out of financial turmoil one includes a household levy with another a sale of assets.

While MultiChoice has gambling, cybersecurity and insurance the SABC only rivalled offering for the company is content which in recent years has been under threat. Before a large number of households relied on these companies for a portion of their lineup now there's Netflix, Amazon Prime Video and even TikTok.

Yes, TikTok has become another alternative from DStv and the SABC cause the reality is their lineup don't cater that much to Gen Z and Gen A as these consumers prefer the internet for their indulgence. DStv can say they offer Cocomelon but you get that on YouTube freely while there's a whole generation of viewers estranged to the SABC.

With Canal+ in pursuit of MultiChoice, I think the big question is how they'll be able to grow its value especially with its recent performance. Because of how cable is at this stage, a lot of investors would probably want out of this venture as seen already MultiChoice is eyeing Showmax to manage those losses in DStv consumption.

SABC is planning to introduce some cost cutting mechanisms although they haven't been detail oriented on how they'd go about it I presume one would have to deal with Deal Or No Deal SA which is funded by Primedia Studios. Another would be Muvhango cause after the show was cancelled only to be revived it's production budget was reduced.

StarSat Looking To Launch A Streaming Service To Rival With YouTube

During the month, ICASA and SARS raided the offices of StarSat confiscating several equipment belonging to owners On Digital Media and StarTimes Media. This has led to a number of TV channels viewed in Nigeria, Kenya and Uganda to have been blocked while consumers in South Africa experience a complete blackout.

In an interview on SABC News, the company's head of public affairs had outlined plans to launch its own YouTube type service which would allow bloggers podcasters and other local creators to curate content on that platform. This was part of a recovery plan as the broadcaster was dealing with financial woes during that time.

With this market already crowded with other platforms such as Showmax, Netflix, YouTube, eVOD and SABC+ the best guess here would be that this platform will rollout on the StarTimes app. With the StarSat already platform already having very little consumers this seems like the only probable option for sustainability.

Considering this will take up a format similar to YouTube, it may join the rankings of SABC+ and Freevision Play and offer no monthly fees while as offering a pay service similar to DStv Stream. A lot of streamers are struggling right now so I don't see how StarSat would be any different as some like SABC and Showmax rely on partners to survive.

Let's say this platform does launch how are local creators getting compensation and better yet will this platform ever get anywhere in terms of consumer growth. If StarSat from its 10+ years in South Africa sees their reach sitting under half a million how sure are they that these endeavours won't up like TelkomOne or Acorn TV.

With the company already facing several hurdles with their pay-tv operations, consumers are probably going to refrain themselves from these endeavours. Besides that, YouTube and TikTok are already dominant players in that regard so similar to the likes of DStv it would be challenging to find an audience in a market filled with constraints.

StarSat Offering Bonuses To Those Who Paid Them In The Month Of October But There's A Catch

During the month, ICASA and SARS raided the offices of StarSat confiscating several equipment belonging to owners On Digital Media and StarTimes Media. This has led to a number of TV channels viewed in Nigeria, Kenya and Uganda to have been blocked while consumers in South Africa experience a complete blackout.

Since then, the company had seen an influx of angry consumers demanding answers on why their services are down and some had paid (or are continuing to pay) for the month. StarSat said they'd reimburse consumers although haven't done so yet and had warned consumers to withhold further payments to their services.

After the raiding by SARS, their hands are kind of tied now with employees roaming aimlessly wondering how they'll pay for their expenses. With channel providers such as One Freestate Televisual and Rising Sun TV having no other means of continuing their services things are currently at a standstill.

Now StarSat took it to their social platforms to announce the temporary suspension of payments so further charges could as well bounce back to the owner. Those who already paid are promised bonuses once the signal is restored of course that can't be guaranteed as they've been operating without a license for over a year and failed to close as advised.

Even if legal action was underway these things do take a considerable amount of time something consumers don't have. By the time, StarSat were to return only a portion of these consumers would be using their services while a majority migrate to DStv and Openview.

Could Openview Get More Subscribers Than DStv?

As some people may have already seen, DStv has lost over 400000 in the last financial year leaving their consumer base to plunge from 8 million to 7.6 million. This is due to the current economic climate which has the average consumer having to wind down on expenses which has becoming an epidemic in other parts of the world.

Netflix would release an entire season of Wednesday or He-Man And The Masters Of The Universe and consumers would try to stream as much of it within a short pan of time. This has even splashed onto DStv when consumers would resubscribe when a major sporting event is on or Big Brother Naija.

Even with Canal+ having to acquire DStv's parent company MultiChoice this wouldn't necessarily improve these numbers but rather lead MultiChoice to rationalize on things like TV channels. These numbers are anticipated to decline which could lead other competitors such as Openview to edge out DStv numbers.

Openview is operated by e.tv's parent company eMedia Investments and has since seen a lot of growth in recent years with its activations reaching over 3.5 million homes almost half of DStv's consumer base. This does lead some to wonder if Openview could eventually have an advantage over DStv with numbers.

Free-to-air broadcasters already dominate the viewership spectrum I mean e.tv pulls over 5 million households and MultiChoice had already been accustomed to not having these figures on any of their brands but DStv was one way to exercise their dominance. So with Openview having close to half these figures could this edge out DStv.

Free viewing hasn't really slowed down in most parts of the world of course that doesn't mean its dependency remains under siege as Netflix continues to be a money grabber. In the UK, Freeview which serves as a free tier has its services in over 18 million homes while Sky the pay-tv counterpart has only 12 million.

Content wise you find that Sky continues to be a dominant player if you're used to getting the freshest content but if you're more prone to a selection of this lineup then Freeview is the best option.