During the week, it was reported that the Moonbug Kids channel will be made available to DStv subscribers across 45 African countries this October with content like CoComelon, Blippi, Gecko’s Garage, Morphle, Arpo and recent acquisitions such as Little Angel and Oddbods.
With plans to launch a localised version in Turkey and expand it to further regions in Western Europe.
Moonbug earlier this year hired former Discovery exec – and former Digitürk chief content officer and CMO – Dilek Doyran as director, distribution and content partnerships, EMEA, to help take its business forward in the region.
In an interview with TBI sister title DTVE, Moonbug EMEA and APAC managing director Nicolas Eglau said Moonbug’s strategy of continuing to acquire more content that can be distributed in multiple ways also means it is now in sight of launching a second channel.
“We have so much content that I believe we would be able to launch a second channel in some markets,” he said, citing the model of Discovery in building a portfolio of brands.
The second channel would, he said, be targeted, like Moonbug Kids, at the pre-school audience but with a different mix of content and “a selection of brands that would follow a certain logic”.
In addition to launches of linear channels on pay TV, Moonbug also distributes content to SVOD players such as Netflix and public broadcaster’s digital platforms such as BBC iPlayer. Eglau says that YouTube will also remain central to the company’s distribution.
“We’ve really benefited from a shift in mindset,” said Eglau. “Five years ago it would probably be impossible to launch a linear channel with purely YouTube content, but there has definitely been a shift in perception of the quality of YouTube content.”
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