Recap To Last Year: OUTtv Standalone Streaming Service Is On The Horizon In South Africa

Last year, it was reported that a standalone streamer for the OUTtv brand would be made available in South Africa. This comes after its expansion to the US, UK and Australia of course various details about the yet to be launched streamer has yet to be announced.

During the year, eMedia Investments rolled out OUTtv as one of their first pay-tv channels on Openview Ultra alongside FUSE, Zee Family and Star Select. After MultiChoice opted not to add the gay TV channel as a permanent addition further content was viewable on Showmax.

Similar to Paramount+ and Max, consumers are still awaiting details from OUTtv about the streamer's rollout in the region. With some theories over its delayed launch having to do with existing agreements with eMedia Investments and MultiChoice over their content.

Another theory that also came to mind was sustainability, Paramount+ hasn't been profitable even after rolling out in parts of Europe and Peacock which serves as another streamer opted for partnerships with various local broadcasters in order to stay afloat.

An OUTtv streaming service might not really be sustainable in South Africa considering that a majority of households or in eMedia's case low income struggle to access premium services like Disney+, Amazon Prime Video, BritBox, Showmax and Netflix.

If anything, OUTtv might look into getting local partnerships for the yet to be launched streamer. One of the theories that would come to mind would be another collaboration with eMedia Investments which would see several content from the channel stream under eVOD.

OUTtv exists as an add-on through Openview and a similar outcome might await eVOD. There's a portion of consumers that view content from this channel as "offensive" and others that might look to divest from the streamer should content from the brand get added to eVOD.

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