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Monday, November 13, 2023

Could Nickelodeon Be Offloaded Onto Cartoon Network In The Next Two Years??? Warner Bros. Discovery's CEO David Zaslav Seem To Hint At That Possibility

Nickelodeon is a children's channel that is operated by Paramount Global which is home to some of the most iconic characters including Garfield, SpongeBob SquarePants, Teenage Mutant Ninja Turtles and The Loud House alongside iCarly and Henry Danger.

During the week, it was reported that Warner Bros. Discovery was looking to become an acquirer in the next two years as the impact of strikes and write offs to fully developed productions saved them up a lot of money. They site NBCUniversal and also Paramount Global as possible candidates.

Both companies are heading for a loss before the end of this current financial period with their streaming endeavours. It is what led to delay of global rollouts to this streaming services as the latter are looking at potential partnerships with Peacock rolling out across Africa under the Showmax streaming service and likely Paramount+.

Although this sale isn't an official thing NBCUniversal was rumoured to have explored the possibility of merging with these brands but got rejected as the latter felt this merger would favour them. Paramount on the other was in negotiations a few years back with Netflix of a possible acquisition before talks got scrapped as the streamer was more invested in their studios than linear offering.

Warner Bros. Discovery from the looks of things doesn't expect these two companies to recover the lost income overtime and might look to declare bankruptcy if not sale I mean Paramount Global current CEO was open to the idea and had attempted that with BET before plans fell through.

How this affects Nickelodeon?

Not only does Nickelodeon provide content but they distribute a number of TV channels like NickMusic, TeenNick, Nicktoons, Nick Jr. and Nick@Nite. All of this will likely just shut down if a sale were to occur with content like Paw Patrol and SpongeBob SquarePants folded under Cartoon Network and Warner Bros. Animation.

Nickelodeon could continue to operate as a separate tier from Cartoon Network I mean it doesn't seem far fetched. Warner Bros. Discovery had made several attempts at building the live-action offering on Cartoon Network and Nickelodeon had conceived a number of successful shows including iCarly, Big Time Rush and Drake And Josh.

In this current climate where cable TV is being rendered obsolete one of these companies would have to give in and look into offloading assets if it gives them any chance of sustainability. 

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