Why A Sports Only Package Seemed Speculative But Unlikely For DStv?

As reported, MultiChoice is planning to restructure it's DStv packages giving consumers the option of paying for TLC and Mzansi Magic minus SuperSport. Also within the test run, is the possibility of unbundling SuperSport from the rest of the DStv offering.

This has been something Sky in the UK and their potential new owners Canal+ had in France. MultiChoice had acknowledged falling behind with other parts of the world and in its bid to attract DStv consumers will be the unbundling of its offering.

There's a reason various outlets have been highly skeptical about SuperSport becoming its own standalone platform. Take a page of Showmax PRO, some consumers would subscribe for certain matches then cancel making it hard for MultiChoice to accommodate these viewers.

Canal+ had also offered such service in the markets in which it operates and concluded to say everyone that has tried this failed.

So what MultiChoice proposed in earlier drafts was giving consumers the option of paying for local dramas, cartoons, music and movie channels. In an attempt to make rates affordable for its top tier consumers give them the option to get a football only package with other sports on a separate package.

Those choosing to pay for both packages would be offered a discounted rate. A formula Canal+ already incorporate and one MultiChoice will likely adapt when concluding their trial in the coming months.