Trace Sports Stars is a lifestyle channel that celebrated the life of sports through factual entertainment, reality shows and gossip similar to E! operated by NBCUniversal. The channel supplies various originals such as Up Close, Bad Boys In Sports and Football Stars.
The channel was added in 2011/2 on Sky UK and MultiChoice's DStv across Africa as Trace Sports. Two years later, it went dark in the UK which coincides with the rebrand to Trace Sports Stars as they didn't offer live sports and the name didn't coincide with the offering.
When looking at a brand name like Trace Sports, one would assume they'd play actual sports like English Premier League, La Liga and WWE and although the content is focused solely on that topic. It just didn't really stick with some consumers.
In general, Trace Sports Stars was a wreck not because the channel couldn't get fresh content as it did possess potential but likely due to the fact that this type of content promoted by the channel isn't watched by vast majority as seen with the actual sporting events.
That in mind is what led to it's demise on MultiChoice's DStv with Trace Africa coming in place and at that time it was made available on rivals On Digital Media and StarTimes' StarSat and eMedia Investments' Openview platform.
This was Openview's first attempt at anything sports with StarSat offering a platform to reject channels or affordable entertainment. But of course, both brands ended scrapping the channel before 2018 for similar reasons as MultiChoice - viewership.
As of 2023, Trace Sports Stars is not viewable anywhere in Africa but that doesn't mean the channel is completely lost as it can be obtained on Binge Networks (USA), Sky (Mexico), Viaccess-Orca (France) and NTV Plus (Russia).
To be frank, Trace Sports Stars remains sustainable if anything it's not performing as well as it's musical family Trace Urban, Trace Gospel, Trace Toca, Trace Mziki and Trace Naija all of which are viewable on MultiChoice's DStv in selected territories.
