PBS Kids To Unveil New Logo

PBS KIDS, the #1 educational media brand for children, announced a comprehensive update to its logo for the first time in two decades. The new logo, set to debut on July 19, builds on an expanded graphics package that began rolling out last year, which features a bright updated color palette and an array of people and environments. The refreshed look is designed to build on the equity and strength of the PBS KIDS brand and optimized for today’s digitally-focused kids and families.

Audiences will see a new text-focused logo dominated by bright, fun colors, large bold lettering and clear visuals. With feedback from parents, kids, and experts in the field, the logo’s use of PBS KIDS text only reinforces the beloved, trusted and familiar brand name and signals fun, safe, educational content for families. The new logo’s colors, including PBS’ blue and PBS KIDS’ green, combined with the style of the iconography, are also designed to complement the iconic PBS brand.

 

Complementing the logo redesign, PBS KIDS recently worked on an expansion to its brand package that is reflective of the kids and families they serve. The creative includes a vibrant color pallet with combinations that conform with accessibility standards, whimsical typography, engaging design elements, and new visuals of people and places that bring a diversity of culture, race, ethnicity, geography, family structure, varying abilities, body type, and more to the PBS KIDS visual world. The approach was to build on the existing graphics package, adding new friends to join PBS KIDS’ longstanding animated kids Dot, Del and Dee as part of one welcoming PBS KIDS world.

“We’re thrilled to unveil our new logo and branding updates, which are meant to bolster the PBS KIDS mission by continuing to reflect and reach our audience in a multiplatform environment,” said Sara DeWitt, Senior Vice President & General Manager, PBS KIDS. “Our new logo is fun, welcoming and bright, and resonates with kids and parents as a new look for the PBS KIDS brand that they love and trust.”

PBS KIDS worked with Lippincott, a global creative consultancy, to develop the new logo.

A More Rational And Measured Road To Analogue Switch Off In SA

One of the core findings against the Minister of Communications by the Constitutional Court is that her imposition of an analogue switch-off date was unlawful and irrational.

EMedia Investments welcomed the ruling and had the following to say: “The matter of irrationality was probed and challenged at the Broadcasting Digital Migration Committee meetings, set up by the Department of Communications, and chaired by the Minister of Communications. eMedia Investments pleaded with the Minister of Communications on numerous occasions to listen to the logic and the rationality of the task at hand. We agreed that the switch-off must happen to enable digital migration, but insisted that it must be in a practical, logical, and fair manner – ensuring that there are no negative consequences to any households, or the Free To Air TV industry.”

 

Khalik Sherrif, CEO of eMedia Investments, went on to say: “EMedia Investments acknowledges and accepts that the analogue transmitters which affect SA’s progress, and impacts on the already auctioned spectrum for the telcos, must be vacated as soon as possible. eMedia has provided a well researched proposal on how the migration could be done and how the spectrum affecting the telcos could be vacated almost immediately, subject to minimal approvals from Icasa (who have acknowledged and received eMedia’s application for approvals months ago), and which will allow the telcos to get on with the use of the spectrum. The proposal was not taken seriously and there was no alternative but to approach the court.”

Sherrif said that for the sake of Free To Air television and the millions of people that would have been affected by a ‘hard switch-off’: “We are pleased that the Constitutional Court heard our plea. We were never against the analogue switch-off. We believe that a planned strategy for digital migration will have many benefits for all South Africans. We are looking forward to working with the minister and her department to agree on a meaningful and measured approach to systematically implement the migration without delay, not only to allow the viewing public sufficient time to switch over to a digital solution for TV viewing, but also for the telcos to use the spectrum allocated to them for the benefit of the country, as earmarked by the President in his SONA of 2021”

Next Month, DStv Welcomes New Lifestyle Channel, NHK World-Japan To Its Southern African Consumers

The channel, which will launch on DStv channel 431, will showcase a variety of arts and culture, current affairs, dramas, documentaries, sports and much more.

Viewers on all DStv packages will have all access to a new world of Japanese content and will be able to discover a unique and diverse blend of programming featuring hourly live international news from news bureaus around the globe, along with lifestyle, culture, food, travel, sports, technology, science, and history programs, with an Asian perspective.

 

“We are excited to bring this channel to our DStv subscribers, we are focused on offering the best of local and international content and this channel’s unique content offering aims to do just that,” says Gideon Khobane, Group Executive for General Entertainment at MultiChoice Group.

“NHK WORLD-JAPAN will give our DStv viewers a chance to explore international culture through entertainment.”

 

Jun Takao, President and CEO of Japan International Broadcasting responsible for the worldwide distribution of NHK WORLD-JAPAN, says “We are delighted to offer the content of NHK WORLD JAPAN to the people of South Africa for the first time. It has been our long-awaited desire to distribute our programs in this region.”

Catch great titles such as NHK NEWSLINE along with technology, lifestyle and entertainment programs such as Dining with the Chef, A Cat’s-Eye View of Japan, Journeys in Japan, J-Arena and Medical Frontiers. In addition, the channel offers an assortment of documentaries and specials including Asia Insight and NHKDocumentary.

New Series Alert: Bajillionaires And Amazing Animal Friends Coming Soon To Da Vinci Kids Africa - July 2022 Highlights

PREMIERES AND SPECIALS
Kids Programmes
Baby Animals — NEW SEASON 
7 x 30 mins
From July 10th – Saturdays & Sundays 16:40
Meet the world’s tiniest, cutest baby animals and see how they travel the road from birth to adolescence and adulthood. From building strong family ties to learning how to escape predators, these little creatures explore the world around them all day long.

Bajillionaires — PREMIERE 
20 x 30 mins
From July 11th – Mondays & Tuesdays 16:05
Twelve-year-old Max and his friends run a start-up out of his parents' garage. While brainstorming ideas for new inventions and dreaming about changing the world, the kids face different challenges, learn new things, and explore their friendship!

Amazing Animal Friends — PREMIERE 
6 x 60 mins
From July 16th – Saturdays 17:05
Discover some of the most incredible and unusual animal friendships. From the duck obsessed with a dog in France to the elephant that thinks she is a buffalo in Zimbabwe, we explore what brings these species together and how they form their extraordinary bonds.

 

Ageing Well Suzuki Style — PREMIERE 
1 x 60 mins
Sunday, July 24th – 20:55
David Suzuki, an 83-year-old Canadian, takes us on a journey to learn how to live better and age well. As he travels across Canada, meeting everyday people, Suzuki explores how much ageing depends on genetics and how much it relies on external factors.

Continuing kids programmes include Briko — Fridays 15:45, The Deep — Saturdays 10:30, Baby Animals — Saturdays & Sundays 16:40 and Superhero Sprinter Galore — Every day 08:50 

Monthly Special
International Friendship Day
Saturday, July 30th from 12:00 to 16:35
Everything is more fun with friends! This July we are celebrating International Friendship Day the Da Vinci way. By showcasing some of our best programming featuring dynamic duos and fantastic groups! Go on exciting adventures, overcome obstacles as a team and learn valuable lessons as we find out how we can make the world better, together.
 

12:00 Superhero Sprinter Galore — Accidentally Trapped, New Mayor, Body Swap, Thunder and Lightning and Mega-Triplet 3000
12:25 Addison — The Raucous Racket and The Double Mystery
12:50 Darwin & Newts — Burpee and Keas Balloon Adventure and An Oldie but a Gooey
13:15 Mily Miss Questions — Liberty, Equality, Fraternity, and Respect, The Wall of Equality and Friendship
13:45 Doki — Stuck on Style, Team Doki’s Big Adventure and Fire Team Doki
14:25 Wild Kratts — The Amazing Creature Race and Red Panda Rescue
15:15 Odd Squad — Double Trouble, My Better Half and Assistant’s Creed
15:50 Bajillionaires — Pneumatic Watermelon Squisher and Spray and Go

Early Morning with Da Vinci
Every day from 06:00 to 9:00
06:10 Do You Know?
06:30 Siesta Z
06:45 Mily Miss Questions
06:55 Marvellous Makes
07:00 PinCode
07:20 Darwin & Newts
07:35 Addison
07:50 Doki
08:05 Wild Kratts
08:30 Kosmix
08:40 The Fixies
08:50 Superhero Sprinter Galore

Nickelodeon To Cease Operation In South Korea

Paramount and AMC International have begun reviewing their linear offering and with the ongoing rollout of Paramount+. The CBS channels currently seen across Europe are phasing out CBS brand with CBS Reality said to remain as they're likely working on a name.

Paramount Network has even seen a decline internationally as most Paramount wents to seperate the linear from the streaming which resulted in several closures or replacements for the brand.

During the week, it was also reported that more Asian viewers will lose Nickelodeon by the end of June following its closure in Japan earlier in the year with several shows like Paw Patrol, SpongeBob SquarePants, The Loud House and Danger Force streaming on Paramount+.

 

Nickelodeon had been available to the market for nearly 17 years as part of a joint venture with SBS Medianet and Paramount Networks EMEA. The demise of Nickelodeon means viewers lost out on another major kids brand following Disney Channel's closure last year.

As mentioned, Paramount will be rolling out their streaming service in more regions and although they don't plan to halt all their linear offering just yet. There has been cutbacks part of which include several localised feeds or channels with too much old content.