With only a few days left on the DStv and GOtv platforms, MultiChoice has decided to axe the educational channel, Da Vinci Kids and this comes after unveiling a new preschool channel, Moonbug Kids. Thanks to our sources we were able to get an official statement.
MultiChoice constantly reviews its channel offering to ensure we continue to bring our customers the best quality local and international content that adds value to our customer's viewing experience. As such, Da Vinci (DStv channel 318 and GOtv channel 66/157/359) will no longer be available to DStv packages, effective 15 October 2022. We continue to look for fresh content that resonates with our viewers. Customers can look forward to more exciting content announcements such Moonbug Kids channel launching soon - and we've launched another kids channel, DreamWorks Channel earlier this year.
As mentioned in a previous post, Moonbug Kids will be added as a replacement to Da Vinci Kids and with MultiChoice battling transponder constraints it's led the brand to scrap a couple of channels in order to allocate more channels.
Unlike most replacements, Moonbug Kids is like when you slide BET with Travel Channel - random. As the two don't have much in common aside from the demographic with a bit of variation.
Da Vinci Kids audience range from 8-12 years with shows like Siesta Z, Operation Ouch, Horrible Histories and Wild Kratts. Accompanying the lineup is a dedicated family block filled with mostly documentaries and other factual content.
I mean after its acquisition the channel has become less of a Discovery Channel but more like a CBeebies and PBS Kids I mean there's more animation and the live-action puts it in a competitive spot with Disney Channel and Nickelodeon.
But that's the thing, not a lot of people are familiar with this version of the channel as amazing as the improvements have been we have to face the facts. Not everyone is familiar with this version as opposed to the one from few years back.
The same can be said about its replacement Moonbug Kids as its audiences is further limited from Da Vinci Kids while the channel catered to 8-12 years then 6-12 years with Moonbug Kids it's like mixing Baby TV and JimJam to form this fresh smoothie.
Moonbug Kids has managed to redeem themselves and I have no doubt about that but the audience doesn't match up to Da Vinci Kids I mean the channel carried preschool just like Boomerang it doesn't come full-time as seen here.
Moonbug Kids is home to CoComelon a show featuring music, dance and nursery rhymes again something you'll typically see on Baby TV and the only thing that's less Baby TV about the channel is Supa Strikas and beside the point it's not something you'd expect on Da Vinci Kids.
But Supa Strikas being on a brand that is dedicated to preschoolers has me wondering how such a franchise can be reduced to preschool even that of Baby TV. I mean most of the company's property is preschool just kind of curious how Supa Strikas ended up in that predicament.
And even more curious on who still has the energy for this soccer legend I mean I believe everyone needs a break every now and then but Supa Strikas has been all over the place SABC, e.tv, Cartoon Network, Disney Channel and now Moonbug Kids.
Da Vinci Kids doesn't have much alternatives aside from National Geographic and Curiosity but they aren't kid based and the channel kind of set up its offering in a way that would appease their target audience and those accompanying them and these brands cater for a much wider spectrum.
