The Sunday World newspaper, citing sources, reports that Canal+ has decided to dump the DStv Delicious International Food & Music Festival as part of Canal+'s drastic and aggressive ongoing cost-cutting at MultiChoice.
The DStv Delicious Festival, that's been often-criticised in past editions, started in 2013 and held its 12th one in September at the Kyalami Grand Prix Circuit.
DStv Delicious as a subscriber retention, potential upsell and marketing event, focused on the DStv mass-market and combined music acts, including international artists, with a food marketplace as a culinary showcase, combined with a fashion display component that involved local South African fashion designers.
Canal+ is now removing DStv as naming-rights sponsor with multiple sources who said that MultiChoice is done with its sponsorship of DStv Delicious.
Canal+ said that "Since taking ownership of MultiChoice last year, Canal+ has put in place a strategic plan to ensure a sustainable future for the company, putting it back on a pathway towards growth. This is essential to ensure that consumers are able to continue to enjoy compelling local and international content on leading platforms and that we can continue to support South Africa’s creative industries."
"We are proud to work with a broad ecosystem of partners, including SMES and local production houses, which are critical to our business and to the growth of the creative sector across Africa."
"We remain committed to the undertakings we made during the acquisition process and are focused on building a strong, sustainable business to the benefit of South African consumers and creatives alike.
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