Cartoon Network Africa Partners With E-Waste Recycling Authority To Tackle Growing E-Waste Challenge In South Africa

Cartoon Network Africa, the leading kids' TV channel in South Africa, is partnering with the local E-Waste Recycling Authority (ERA) as part of its Climate Champions initiative. The collaboration aims to educate and empower children about the increasing challenge of electronic waste.

 

As a registered Producer Responsibility Organisation (PRO), ERA is dedicated to improving e-waste recycling in South Africa and is a leader in electronic waste management. The organisation facilitates and implements the country’s regulations on the proper disposal and management of electronic waste, as laid out by South Africa’s Waste Electronic and Electrical Equipment (WEEE) Extended Producer Responsibility (EPR) Regulations, which came into effect in 2021.

 

The partnership comes at a crucial time as South Africa grapples with an escalating e-waste crisis. With only 10% of e-waste currently being recycled, it contributes to landfills quickly reaching capacity. E-waste is the fastest-growing waste stream, growing three times faster than general municipal solid waste.

 

A research survey undertaken by Cartoon Network found that 70% of children aged 6-11 across the EMEA region had not heard of e-waste or were aware but not sure / had no idea what it means. Results from the study show that:

• Majority of kids aged 6-11 yrs. Claim to have heard of e-waste, but in reality, few (30%) know what it means

• Kids in Poland (47%), Turkey (37%) and South Africa (28%) are more familiar with e-waste than peers in the UK (19%) and France (17 %)

• Polish kids (81 %) are notably more likely to link e-waste with the correct definition vs other markets; South Africa (33%), the UK (26%) & France (19%) under-index

• Most kids (87 %) have at least one e-waste item at home, with South Africa being above the index at 97%, with kids’ toys, headphones, and tablets among the top three items

• 64% of kids in South Africa say they store e-waste items at home or throw them away, highlighting the need for education

Through the partnership with ERA, Cartoon Network will use its beloved characters and engaging storytelling to teach children about e-waste, its problems, and how recycling can be a solution. The aim is to inspire children to become e-waste warriors, advocating for recycling in their homes and communities.

 

"Understanding what happens to rubbish is good to learn from childhood. Technology is such a big part of kids’ lives these days and it’s crucial that they understand the importance of recycling e-waste from a young age,” says Ashley du Plooy, CEO at ERA. “Electronics can have a second life - even broken toys with cables or batteries can be transformed into something new! That's because they often have valuable materials. Recycling them correctly also safeguards the environment for future generations."

 

By combining education with entertainment, Cartoon Network Africa and ERA hope to cultivate a generation of environmentally aware children who comprehend the significance of responsible e-waste management.

 

Cartoon Network Climate Champions’ new e-waste video content will air on the Cartoon Network channel and includes a ‘Guide to E-waste’ video that explains what e-waste is, why it’s an important issue and the basics of how we can help tackle it. Cartoon Network will also air e-waste promos, explaining issues around e-waste with a call to action on how kids can get involved in tackling it, and share weekly uploads to its social and YouTube channels to help broaden the reach and drive key e-waste messages home.

 

Monika Oomen, VP of Brand, Communications, and Digital Content Strategy for Kids EMEA at Warner Bros. Discovery, expressed, "In our efforts to engage kids into climate action, the partnership with ERA is a vital addition to our Cartoon Network Climate Champions campaign, by combining Cartoon Network's commitment to engaging storytelling with ERA's expertise in e-waste management, we can reach kids on a platform they love while empower them to become environmental champions.”

 

This comes as annual electronic waste generation is on track to reach a staggering 82 million tonnes globally per year by 2030, including items such as mobile phones, laptops, MP3 players, plugs, and batteries.

 

Cartoon Network’s Climate Champions initiative empowers and inspires young people to act and help the environment. Kids aged 6-12 can become Climate Champions by taking up daily challenges and making a world of difference together. Among the many e-waste challenges available are the ‘Device Rescue Mission,’ where children check their homes for old electronic devices that can be recycled, the ‘No Crossed Wires’ challenge, which involves taking care of chargers by preventing damage from wire tangles, and the ‘Phone Numbers!’ challenge, where kids count the number of mobile phones in their homes, including unused ones.

 

In addition to helping kids understand the extent of the e-waste problem, ERA has a comprehensive list of e-waste recycling drop-off points around the country. Living sustainably with technology means ensuring all ageing and failed electronic products are discarded using trusted e-waste recycling points that prevent the materials from ending in landfills.

For more information on how to become a Cartoon Network Climate Champion, you can visit the Climate Champions website or download the Climate Champions app and discover facts and trivia about e-waste, new quizzes, new voting cards, and new videos featuring real kids talking about the issue of electronic waste, and new e-waste challenges that can ‘Make a World of Difference.’

Paramount Global Is In Talks For A Streaming Merger

Paramount Global is currently in discussions with other entertainment companies about merging its Paramount+ streaming service with an existing platform. If successful, this could trigger a wave of similar partnerships across the media sector and strengthen the industry as a whole.

The leadership at Paramount Global is actively exploring potential structures for merging Paramount+ with another streaming entity, potentially leading to a co-owned platform. These discussions, which are private, involve various media and tech company executives.

Warner Bros Discovery Inc has shown interest in such a deal, which could strengthen both services by allowing them to better compete with Netflix Inc and Disney’s suite of platforms (Disney+, Hulu, and ESPN) for audience and future content.

Earlier this year, preliminary merger talks were held for a complete deal with Paramount Global, but these discussions did not progress.

Paramount Global is also considering a potential partnership with a technology platform, as revealed by the company's co-CEO Chris McCarthy at an employee town hall on June 25.

A merged streaming service could offer more diverse programming, reducing customer churn and potentially removing Paramount+ losses from Paramount Global’s balance sheet by introducing new ownership.

While the structure for a potential joint venture with Warner Bros. Discovery hasn't been discussed in detail, it is likely that ownership wouldn't be evenly split due to the current nature and finances of the streaming assets.

Max, Warner Bros. Discovery's direct-to-consumer business, boasts about 100 million global subscribers, with 52.7 million based in the U.S. Meanwhile, Paramount+ ended its first quarter with 71 million subscribers.

NBCUniversal, owned by Comcast Corp, has also shown interest in a joint venture with Paramount+. However, these discussions did not progress significantly.

Since late 2019, traditional media companies including Paramount Global, Disney, NBCUniversal, and Warner Bros. Discovery have all launched streaming services, resulting in billions of dollars in losses. The industry consensus suggests there are too many streaming services relative to the number of total paying customers.

If Paramount finalizes a joint venture with either Max or Peacock, it could put pressure on the remaining service to seek a similar deal.

Media companies are now focusing on better monetizing streaming content through bundles and partnerships. For example, Disney and Warner Bros. Discovery have recently become more willing to license some of their content to rival streaming services, such as Netflix, to better monetize shows that aren't adding a lot of new subscribers to their streaming services.

Important Notice Dated 1st July

We're currently reviewing our offering and after much consideration we decided to infuse both Regular Nick: Games (70%) and DStv Flex (30%). From this point on, Insidus Plus will be more mobile with its offering as we look into more content to the site.

Development Alert: Zee World's Upcoming Show Gouri Is Now Titled Hearts Crossed, Gangaa Added To Zee One

Initially announced as Gouri, Zee World will be changing the name of the name of the upcoming series to Hearts Crossed when it launches tomorrow. The series will play daily for half an hour as it replaces the second half of Un...fortunate Love at 19:30.

Synopsis for Heart Crossed

Dr. Ishan does not believe in God, but Gouri believes in God in her heart. With the arrival of Gouri, the gate of the temple is opened automatically, the veil of Goddess Kali's head is raised at the first sight of Gouri. As per the plot of the story, the doctor believes worship is superstition, to which Gouri replies, "Maybe from tomorrow you will trust the most".

Prior to its rollout, Heart Crossed will also be accompanied by another half hour series, My Journey To You. It serves as another ongoing series on Zee TV alongside Radha Mohan, Twist Of Fate and Un...fortunate Love. 

In other developments, Zee One had acquired rights to &TV series Gangaa after being made available on Zee TV channels years prior. The series is also gearing up to debut from 1st July replacing the supernatural drama, Can You See Me.

Synopsis for Gangaa 

Ganga, a child widow, undergoes many difficulties as she lives in a locality consisting of ultraconservative people. But, in an endearing yet courageous way, she questions obsolete traditions.

Development Alert: People's Weather To Become People's Planet From 1st July On Openview

After being known as a weather service throughout its existence, People's Weather will dumping the iconic trademark for ⁰something more earthly known as People's Planet. The channel is set to go live on Openview channel 115 from the 1st of July.

People's Planet is described as the definitive destination for nature, adventure, eco sport, wildlife, science and sustainability enthusiasts. It will basically be rivaling with BBC Earth, National Geographic and Curiosity Channel all of which are on MultiChoice's DStv. 

Details of the content have yet to be announced but if we had to guess SafariLIVE will be on People's Planet alongside most content from People's Weather. Any weather related shows like Today's WX and Waking Up With Nature will likely fall out of the schedule. 

Despite People's Planet distancing themselves from anything weather related on Openview. People's Weather will continue as an online service and if anything will likely appear on People's Planet for promotional purposes. 

The news of People's Planet comes months after the channel was axed on MultiChoice's DStv. It joined over 11 channels to have exited the platform in under 4 months including SafariLIVE's parent company WildEarth, Ginx TV and B4U Movies.