The sister station for the little ones, Cartoonito , or the competing portfolio of Nickelodeon stations , operates on a similar principle of a universal feed for many countries, with regional "opt-outs" for filler and advertising. Internally, this de facto old-new pan-European feed, similar to the one in the nineties, is called " Europe 2/Europe - East" . This is because similar cuts have also occurred in Western European markets - specifically in France, Germany and Portugal .
For this block, another playout is called " Europe 1/Europe - West" . A large part of the markets, especially from our corner, broadcasts the program without commercials and uses trailers and filler in the form of program excerpts between programs. Commercials have remained for now, for example, in Hungary and Poland. In the territory of the former federation, advertising has been missing from broadcasts for over a year. Its deployment in our country was represented by Atmedia from 2018 to 2022 .
Thanks to these steps, the program scheme had to be unified and the station graphics adjusted . The content page has been updated with the EPG program guide and will be somewhat revitalized through the deployment of more thematic blocks. The first visible visual change is the logo adjustment. The station identifier has become larger and moved more to the upper right corner. It has also lost transparency. The viewer can therefore better recognize which station they are watching. Logos have had a similar appearance for a long time, including in England and the USA .
The old jingles from the " Check It 4.0" era have also disappeared from the broadcast and everything is now set in a newer " Dimensional" guise. Reminders for the next show have moved from the bottom right corner to the top next to the logo. They are smaller and more animated. The bumpers for the next show are also more sophisticated thanks to the use of newer branding and unified with the recently added idents.
Premieres have a yellow sticker with black glitter instead of a small purple exclamation mark behind the logo in the lower left corner. There they also have an icon with a smiling smiley face of the aforementioned filler. At the end of the programs, dubbing cards of the producers of the individual versions are displayed - such a list is familiar to users of streaming services, for example.
Thanks to these changes, the operator will save costs and will be able to be more flexible in any further changes regarding the scheme or graphics. This modification was not directly communicated. The station has been present on our market practically since its entry into the European continent in the early nineties. However, it was officially launched here only in 2017, when it received a Czech audio track and subsequently advertising - before replacing it with the current filler.
Since 2018, it has been broadcasting in high definition Full HD, which gives it a certain advantage over competing stations Disney Channel, Minimax and Nickelodeon . The website is also still in operation, although according to our information, it should be turned off in favor of the Max platform containing a number of broadcast programs. These changes were described in detail for MediaGuru.cz by reader Lukáš Jaro , who has been following the activities of WarnerBros. Discovery for a long time.
The article was originally published by MediaGuru
