For decades, Cartoon Network and Nickelodeon have been battling it out alongside Disney Channel to be the top kids brand. Now that's all about to end as Paramount emerged victorious in it's bidding war with Netflix with Warner Bros. Discovery.
Let's not forget, Cartoon Network's failed attempt rivalling with iCarly and Henry Danger with shows like Incredible Crew and Level Up. This merger now gives both brands the leverage over Disney Channel.
Nickelodeon's animation slate hasn't been stable in recent years with it's only successor in the 2010s being The Loud House. During this time, Cartoon Network had Regular Show, Adventure Time, Uncle Grandpa, Steven Universe and Teen Titans GO!.
With this merger still underway there's growing fear that Nickelodeon will no longer produce animation content moving forward. This is because Paramount let a majority of the brand's staff out of a job and there hasn't any word on new content.
Warner Bros. Discovery is no different on this matter but then again they are in a better position. Even though the latter is mainly existing IPs such as Tiny Toons Looniversity, Adventure Time: Side Quests, We Baby Bears and Batman: Caped Crusader.
Some people probably may not realise this but Nickelodeon was once formed part of a joint venture between Warner Communications and American Express alongside MTV. Due to financial constraints, it was sold to Viacom and formed MTV Networks.
In technicality, what we're witnessing here is basically a re-merger of some kind and Paramount is no stranger to that bit at all as it came out of a merger between Viacom and CBS.
Then again a lot is on the line, what does this deal mean for Nickelodeon on an animation standpoint? What becomes of Nicktoons, Nick Jr. and Cartoonito? Can Nickelodeon and Cartoon Network really function under one company?
If I'm being honest, the difference between the two is live-action as both are dominant in their respective fields so it's a safe bet that Nickelodeon and Cartoon Network will be retained. This is where most of the viewers and advertising revenue reside.
With Boomerang, Boing and Nicktoons basically being used for reruns that's likely to go away soon. The same outcome could await Cartoonito as Paramount doesn't have much animation in the pipeline compared to Warner Bros. Discovery.
Nick Jr. being the most recognisable brand compared to Cartoonito could serve as the new home to shows like Batwheels, Baby Looney Tunes, Hey BMO and Foster's Funtime For Imaginary Friend.