Discovery Networks today announced the expansion of its channel portfolio on DStv with the addition of ID Xtra, the all new, high-quality mystery and suspense channel launching on Tuesday 5 January 2016 on DStv channel 171.
ID Xtra, which will replace ID:
Investigation Discovery when it
launches next month, showcases the best in gripping stories and dramatic reconstructions of everyday people behaving badly, all filmed in a contemporary and stylish format. From desperate, deadly housewives to vengeful, murderous husbands, ID Xtra will depict intriguing and salacious real-life stories of passion, revenge, murder and desire to satisfy the most curious and inquisitive viewer.
“With its glossy reconstructions of
real-life mysteries, ID Xtra will have
viewers glued to their screens for
hours at a time,” said James Gibbons, EVP & Country Manager, Emerging Business, Discovery Networks CEEMEA. “Mystery and suspense is one of the fastest growing genres within Pay TV and Discovery is in pole position, leading the category with a channel that has already been a proven success across CEEMEA. We are delighted to offer yet another high-quality channel to DStv customers.”
Aletta Alberts, GM for Content for
MultiChoice South Africa commented: “Our DStv customers love mystery and suspense stories and ID Xtra takes these stories to a glossier and more dramatic level. Avid fans of this genre will have an even wider selection of brand new and intriguing content to choose from and still be able to catch up on their old time favourites from Discovery ID.” Featuring a selection of captivating content never before seen on DStv, ID Xtra will welcome a host of new faces including Emmy Award-winning talk show host Jerry Springer and his series Tabloid (weekdays, 20:20) which delves into the most shocking and bizarre stories to have made headlines in America. This January alone, viewers can look forward to several brand new shows including; Do Not Disturb: Hotel Horrors (Saturday 9 January, 22:00) the intriguing series that goes behind closed doors to uncover the shocking crimes that happened inside hotels; Bad Blood (Sunday 24 January, 22:00)
follows families driven apart by
heinous crimes as they come together for the first time; and Mansions & Murders (Monday 11 January, 22:50) re-enacts the terrible crimes involving wealthy mansion dwellers. ID Xtra is the latest channel from Discovery Networks CEEMEA and is available in more than 20 markets across the region. Appealing to the inquisitive viewer, the move builds on Discovery’s global success in this genre. Since the new concept launched in the US in 2012, ID has grown in viewership amongst women aged 25-54, from no.50 network to no.7 today, and it has the longest length of tune in of all television – cable and broadcast.
Look closer, the true story is never as straight forward as you think! Catch all the drama when ID Xtra launches on DStv on Tuesday 5 January 2016 to DStv Premium, Extra and Compact customers.
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