Major Decline For Bollywood Viewership As Dream Girl Loses A Million Viewers While I Do Sees A Major Increase For The Period Of May 21st To May 31st, 2022

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Zee World
Twist Of Fate (Rerun) - 1.0
Once There Was A King - 1.5
Married Again (Rerun) - 0.5
My Heart Knows - 1.2
Meet In Love - 1.4
I Do - 7.9
Bridal Material - 0.2

Total: 10,7 million (excluding reruns)

Notes
- My Heart Knows lost more than half of its viewers from previous weeks.
- I Do gains 6.2 million viewers from the previous weeks.
- I Do is currently the most watched show on the list.
- Second most watched reruns.
- Most watched channel on the list.

Star Life
Forbidden Love (Rerun) - 0.3
Kulfi (Rerun) - 0.2
Geet (Rerun) - 0.3
A New Life - 0.7
Lost In Love - 2.0
Dream Girl - 0.1
Anupama - 3.5
Never Say Goodbye - 0.5

Total: 6,8 million (excluding reruns)

Notes
- A New Life lost close to half of its viewers from previous weeks.
- Lost In Love, Never Say Goodbye and Anupama lost 0.1 million viewers from previous weeks.
- Dream Girl lost a million viewers from previous weeks.
- Least watched reruns by default.
- Third most watched channel on the list.

 

 

Zee One
Guddan - 2.3
Sacred Ties - 1.6
Mehek - 2.3
The Vow - 1.7
My Golden Home - 0.1

Total: 8 million (excluding reruns)

Notes
- Guddan lost almost half of its viewers.
- Mehek gains 0.2 million viewers from previous weeks.
- Sacred Ties gains 0.1 million viewers from previous weeks.
- My Golden Home lost 0.7 million viewers from previous weeks.
- My Golden Home is also the least watched show on the list.
- Second most watched channel.

Glow TV
This Is Love (Rerun) - 1.0
True Love (Rerun) - 1.0
A Love To Die For - 1.1
A Touch Of Love - 1.2
Emperor Ashoka - 1.4

Total: 3,7 million (excluding reruns)

Notes
- A Love To Die For and A Touch Of Love gains 0.3 million viewers from the previous weeks.
- Emperor Ashoka gains 0.6 million viewers from the previous weeks.
- Glow TV has the most watched reruns.
- Least watched channel on the list as usual.

Recommended Games #1: Explore The Whimsical World Of McDonald

Few months ago, we introduced Insidus Games and since then has gained traction in parts of Europe for its dedication to character based content with most traction coming from CN Games with Johnny Bravo: Big Babe's Adventure being the most popular amongst games.

To celebrate the launch of our 200th game, we thought of relaunching a segment based on Insidus Games where we recommend certain games to consumers with our first being McDonald: Treasure Land Adventure.

 

One day, Ronald McDonald was walking in the Magical Forest and found a small piece of paper under a big tree. Ronald discovers that it is part of a treasure map. While Ronald wonders where the other four pieces are, it turns out that three others have the piece of the map. Ronald then begins his treasure hunt with his part of the map. Ronald then ends up in a cave and battles an anthropomorphic tomato that has the second piece of the map.

After claiming the second piece of the map, Ronald boards a circus train bound for Magical Town. Arriving in Magical Town, Ronald McDonald scales a construction site and battles a goblin-like creature flying a monster-like robot. Upon defeating it, Ronald gives the goblin-like creature three jewels in exchange for the third part of the map.

Ronald then flies a balloon out to the Magical Sea to find the fourth part of the map on a specific island. After an encounter with a pirate with lips for a head, Ronald then finds himself on a sunken pirate ship. Ronald then battles the pirate and defeats him. Upon claiming the final part of the map, Ronald, Birdie, and Grimace discover the map showing that the treasure is on Magical Moon.

 

With help from the Professor, Ronald, Birdie, Grimace, Hamburglar, and the Fry Kids ride a rocket ship to Magical Moon. When the rocket ship crash lands, the group splits up to find someplace to fix their rocket ship. While looking for someplace to fix his rocket ship, Ronald is then taken on an alien spaceship. After beating the alien in charge of the spaceship, Ronald explains that they are not after the treasure but somewhere to fix their rocket ship. The alien opens up the treasure chest which enables Ronald and his friends to return to McDonaldland by a rainbow going from Magical Moon to McDonaldland.

The game offers some colourful and vibrant graphics.

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Cartoon Network's Redraw Your World Rolls Out Internationally With Africa Likely To Get It Before The End Of 2022

In an attempt to streamline their offering, Warner Bros. Discovery launched a campaign on Cartoon Network known as Redraw Your World which would see the male centred children's channel expand their lineup to include content for girls, preschoolers and families.

As seen overseas, the schedule is divided based on demographic and each has a given name.

Cartoonito (currently seen on Boomerang and soon Cartoon Network) is the name of their preschool offering while ACME deals with the family oriented section with females likely to clash with the male offering which the brand has been accustomed to for nearly a decade.

 

Redraw Your World has been active overseas since February 2021 and after almost a year more markets such as the UK (upcoming), Japan, Australia, Asia, Korea, Taiwan and several others unveiled plans for this concept.

In Africa, Warner Bros. Discovery was only able to confirm close to Cartoonito's launch overseas without giving it much credit. They even picked up a female led series but not much has been stated since then I only got a couple of theories partially on Cartoon Network.

 

Firstly, CN Movies the slot had an on/off relationship on the channel and although repetitive seems to be a permanent slot perhaps having something to do with Redraw Your World's ACME Nights which houses mainly films than series.

Secondly, Cartoonito hasn't been made available to Cartoon Network as seen in the UK and other parts of Europe. Considering how weak the airtime is on Boomerang I wouldn't be stunned if the brand would get the same treatment on Cartoon Network considering how a portion of Boomerang is preschool.

Lastly, a launch date although not much has been shared in that regard my hunch would be the fall of 2022. I mean every year Cartoon Network has always gotten a new graphics amidst that period and with this concept being a major boost for the brand I don't mind waiting till then to see it.

Digital First: What's Next For BBC Brit, BBC Lifestyle And BBC Earth?

Last month, BBC Studios Director General Tim Dave unveiled plans to become a digital first service (as seen in Asia) with terminations of BBC World News and BBC Kids on the cards. Questions rise regarding the fate of the remaining stations BBC Lifestyle, BBC Earth and already discussed CBeebies.

BBC Lifestyle (alongside BBC World News to some extent) happen to be one of the longest running channels from BBC Studios. BBC Lifestyle served up food, home & design, fashion, health and personal development.

The channel became one of the top brands in South Africa for shows like Come Dine With Me, MasterChef, First Dates, Blackpool and Great British Bake Off.

 

Even after trading places with BBC Knowledge, Earth continues its road to stardom with natural history and wildlife with award winning documentaries like Planet Earth, Blue Planet, Horizon, Uprising and Life.

Unfortunately, not all channels from BBC Studios have something to look back on or feel accomplished by.

BBC Brit has been active in Africa for as long as BBC Earth when it launched as a replacement to BBC Entertainment's reality offering as BBC First handled scripted programming. Shows made available included Top Gear, Who Wants To Be A Millionaire and The Graham Norton Show.

 

Over the years, BBC Brit had struggled to surpass its successor BBC Entertainment that even BBC Studios opted to scrap production of original content for the channel and put most of its efforts in sourcing mostly already seen content from other BBC stations.

Compared to the three, there's actually more reasons to boot BBC Brit but from what we've seen with BBC First. There's more reasons to believe BBC Lifestyle or Earth to go overboard.

Digital First: The End Of BBC Kids And Likely CBeebies

BBC Kids served as children's channel from BBC Studios and unlike CBeebies caters for older children with already viewed Da Vinci Kids content shows like Horrible Histories and Operation Ouch and Matilda And The Ramsay Bunch alongside other shows like The Sarah Jane Adventures, M.I. High and Jamie Johnson.

The channel launched in Canada from 2001 making it the only international market at the time to recieve CBBC. Reason for the name change likely had to do with the huge resemblance with CBeebies and they didn't want to cause confusion so BBC Kids.

Unlike CBBC, BBC Kids also catered preschoolers with its selection of content from CBeebies such as Clangers, The Hive, Charlie And Lola, Hey Duggee, Rastamouse and Mister Maker.

 

During its run, BBC Kids gained popularity although no other market opted to adapt to this market or operate a BBC Kids channel. Knowledge Network which had majority stake in the time garnered enough revenue to launch an HD version of their service.

Despite the acclaim, it was announced in 2018 that the brand would be phased out the following year due to regulatory challenges facing independent channels.

 

 

Two years later, it was revived in Australia but this time it was only catering to older children aged 7-14 as seen in the UK with CBBC and also BBC Studios had full ownership of the brand and it wasn't long till it was carried out to the United States.

Last month, BBC Studios unveiled plans to halt operations of two channels one of them being CBBC with more likely to follow in the near future as the company shifts focus to their direct to consumer business.

 

Compared to CBeebies, you can clearly see where BBC Studios was getting at with scrapping the channel. Although, BBC Kids managed to perform outstandingly in the relevant markets was overshadowed by CBeebies in terms of programming and international acclaim.

BBC Studios could be going after smaller brands and working their way to the top. Is anyone surprised that BBC Kids is getting discontinued or that BBC Studios pulled a Disney on consumers after all they are based in the UK which has been the hotspot for streamlining.