During the year, eMedia Investments unveiled Roekeloos Dade of which it's Afrikaans title had yet to be revealed at the time. The series was initially slated to air on eExtra in the timeslot currently reserved by Om Elke Draai before it got scooped up by e.tv.
Prior to Om Elke Draai's arrival on eExtra, Annekan Die Swa Kry was initially slated to launch after Roekeloos Dade was nowhere to be seen closer to its launch date. But that never came to pass with eMedia silently rolling out the entire first season on the eVOD streaming service.
eVOD has been viewed as another hub for eMedia's local productions and often it was predictable to know which channel would get what at this point. The Afrikaans series were usually scooped up by eExtra while as e.tv dealt with the original portion of the streaming service.
After two years, the format has been broken with Annekan Die Swa Kry a series you'd expect to be tailored for eExtra's fans will instead make room on e.tv from August 21st after Roekeloos Dade goes on production break a week prior.
e.tv being branded as a freemium channel had started losing its value over the years. First you had Fear Factor and Celebrity Family Feud now it's on eReality then S.W.A.T. and Magnum Pi now on eXposed heck even eToonz is getting some airtime with The Loud House.
The Kuiertyd portion of the brand was something that was left unscathed for almost 4 years now but with eReality ramping up some local content this was bound to happen eventually.
eMedia Investments doesn't view these portions of e.tv as a priority as seen previously and they're also putting a lot of confidence into their other brands. Before you'd have e.tv serving as catch-up to most of their programming now they trust each brand to their own offering.
I guess the real question is what is become of Craze I mean with Takalani Sesame could we getting more curriculum based programming?
As for Roekeloos Dade, the series is expected to make a comeback around the time Winter Son on eExtra comes to a close and as for Annekan Die Swa Kry, here's what we know:
The story revolves around four siblings who lose their parents due to unfortunate circumstances and try to build their lives together. But soon the truth surrounding their parent's death slowly starts to unravel and nothing will remain the same.
It stars Fadik Sevin Atasoy, Celil Nalçakan, Su Burcu Yazgı Coşkun, Yiğit Koçak, Aylin Akpınar, Onur Seyit Yaran, Melis Minkari, Recep Usta and Cihan Şimşek.
