Following Paramount Global's strategy to centralize its cable signals, the next channel that could be affected is MTV for all of Latin America, according to the company's plans. It is expected that the administration of the signal will be carried out from Europe, following an approach similar to that adopted by Nickelodeon Latin America months ago.
In the case of MTV Brazil, the programming grids of the new European signal have already been loaded into the Paramount EMEAA (Europe, Middle East, Africa and Asia) system, with a start date of Tuesday, February 20.
Among the most notable differences for the new signal is the return of Ridiculousness to the programming, and the elimination of the MTV Hits block. Changes are also observed in the time distribution, such as the expansion of the Naninha MTV block, which will now be broadcast from 3:20 a.m. m. instead of 4 a.m. m., and the transfer of the Tudão MTV night block to the mornings, from 6 a.m. to 4 p.m. m. to 9 a.m. m.
At the same time, the absence of programs such as RuPaul's Drag Race, Drag Race Brasil and Tinder Apresenta - MTV Beija Sapo on the new European signal is striking. However, there is a possibility that these programs will eventually be reinstated, since programming grids are always subject to change.
Despite these slight modifications, the new signal largely retains MTV's current programmatic structure, maintaining a combination of music and reality blocks. The most obvious changes seem to focus more on technical aspects, since Paramount is migrating the operation of its channels to the Netherlands as part of its centralization strategy.
Thanks to the Paramount EMEAA system, we also know that the company plans the same fate for Comedy Central Spain in the near future. It should be noted that MTV in Brazil has already adopted the European schedule structure for some time, without round schedules, possibly preparing for the transition to the new signal without it being abrupt for viewers.
It is important to clarify that, although there are already programming grids for this new signal in Brazil, the case of Nickelodeon's recent European signals must be considered, whose grids were loaded into the system several days before being officially placed on the air.
For example, Nick Panregional began broadcasting in October, but its grids were first published in August. The same happened with Nick México, whose grids were loaded in October before its start of transmission in November. In this context, there is still no definitive date for the change in MTV Brazil. In addition, there is also information about a new European signal from MTV Latin America, for which grids have not yet been loaded.
MTV carried out a reduction of feeds last year, when it began to have a single signal for all of Latin America, in addition to the Brazilian signal. In that process, Feed Sur, which previously offered 18 hours of music daily, was eliminated. Now, there is only the so-called Feed Norte, with a few hours of music in the morning, while the rest of the programming is mainly made up of series and reality shows such as Sabrina, the Teenage Witch, The Challenge and Acapulco Shore, among others.
