SABC Fails To Launch Additional Channels To Openview, Could There Be More To The Story?
As some of you may remember, SABC and eMedia Investments held hands to announce a new partnership that would see SABC Sport alongside SABC's 19 radio stations on Openview. This would join the existing SABC 1-3 channels with more expansion plans said to be underway with the inclusion two new channels. These channels were non-exclusive brands meaning it could as well be distributed on SABC's DTT or MultiChoice's DStv platform with plans to spread the existing lineup from SABC 1-3 on these channels. At the time, the SABC had stated that when these channels would get enough exposure that new content could be curated specifically for them. Similar to what we've seen with SABC's DTT channels, this content will likely be allocated on SABC 1-3 cause with more exposure means more advertising income. Although Ouma Sarie was able to pull 1.8 million viewers on e.tv that's not the case with eExtra as it's estimated to be under 500000. These new channels had