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Thursday, July 20, 2023

What's Happening To The Disney Channel On DStv?

During the year, The Walt Disney Company had been strengthening the reach of Disney+ by using their a vast majority of Disney Channel and Disney Junior to promote a variety of content and this includes Chip'n'Dale: Park Life, Lady And The Tramp and Phineas And Ferb: Candice Against The Universe.

As seen in June, Chip'n'Dale: Park Life had been phased out from Disney Channel for more Miraculous Ladybug. If that doesn't get any worse apparently new episodes were slatted to be broadcast this month alongside The Owl House but due to some restructuring within the Disney stable those were delayed.

Similar to Disney XD, The House Of Mouse merged several feeds of The Disney Channel alongside the preschool component, Disney Junior. It's possible that Chip'n'Dale: Park Life was only removed as consumers hadn't viewed the content as yet similar to Marvel's Moon Girl and Devil Dinosaur in Africa.

As to whether these channels are on the verge of closing down, MultiChoice will carry them through (presumably early) 2024 for consumers in Africa but it's unknown whether all the upcoming content such as Zombies: The Re-Animated Series, Primo and even The Little Mermaid will be accessible before that happens.

Another theory is that these channels could live on for a couple more years presumably to just create hype about this content. But I don't think these brands have much of a future as the company hasn't tried distributing their brand to new territories and have other companies manage their content.

I mean if the goal was to keep the linear business alive why not get this content out there, why burden remaining consumers with this offering if you're only intention is to rip it away and divide linear consumers from streaming.

Disney Channel has shaped a lot of childhoods when it launched in 2008 with shows like That's So Raven, Hannah Montana and Phineas And Ferb alongside Disney Channel Original Films like Camp Rock, High School Musical, Cheetah Girls and Teen Beach.

Since it's rollout in 2011, Disney Junior had become the leading destination in preschool entertainment with shows like Doc McStuffins, Sofia The First, Mickey Mouse Clubhouse and Jake And The Neverland Pirates.

MultiChoice being the distributor of these channels would have to look at possible replacements some brands that come to mind include Kartoon Channel, WildBrain, ZooMoo and hopefully not repeat tainted channels like Nicktoons as seen in some parts of the world.

Another thing that some readers addressed was the backlash on replacements. My idea would be that the Disney Channels discontinuation would be treated as a rebrand sort of get another brand to occupy the space or have some of their content added to the lineup before the swap.

But I'm not expecting that although it would make sense consumer wise. The best option when looking at replacements is to take these brands to account Disney Channel was too mature for their current demographic while as Disney Junior was more entertaining something MultiChoice should look into when deciding replacements.

Sky launched a dedicated kids channel in the UK licencing content from NBCUniversal and featuring original productions. It wouldn't be far fetched if MultiChoice did something similar for consumers in Africa.

Paramount and Warner Bros. Discovery aren't really looking to consolidate the content to streaming services but the moment your DStv becomes a VCR or a typewriter they're likely to pull the plug on their channels and get consumers onboard their own platforms.

MultiChoice aligning themselves closer to the kids market wouldn't seem far fetched as the last was with K-TV and Koowee both were handled by M-Net. This channel doesn't necessarily have to be M-Net based but come from another local provider like Ngwato Nkosi Group (Movie Room).

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