How DStv Easyview Tries To Compete With Openview When It Comes To Sports?

Despite MultiChoice attempts to lure consumers to their most cheapest package this has proven to challenging as Openview has over 20 channels which incorporate telenovelas, movies, reality shows and drama series. Easyview is still reliant on provincial and news brands despite the inclusion of TNT and Real Time.

One of the main factors that drive people away from Easyview would be sports as eMedia Investments distribute SABC Sport on Openview and all Easyview has got is Blitz their news channel. One could as well establish that Blitz is superior for its news coverage for which SABC Sport lacks but from a consumers perspective live sports is a necessity.

Openview draws over 3 million households of course when it comes to viewership particularly sports it is estimated to reach 50000-100000 viewers and although MultiChoice hasn't mentioned Easyview consumer numbers their lower mass market which include Access and Family amount to 4 million.

When it comes to sports, MultiChoice injects a lot of funding there which is the main factor to the inflation rates on the Premium to Access packages. If or when MultiChoice decides to offer sports on the Easyview package full-time they'd be various challenges awaiting them one would be keeping the rates intact.

DStv Easyview was R39 per month before it dropped to R29 as MultiChoice was struggling to retain consumers and part of the blame went to Openview. As mentioned, despite the package seeing an increase in content is under threat and although being the most affordable it isn't the most attractive of packages.

One way Easyview is able to give a channel like SABC Sport a run for their money would be provincial stations. Despite being the reliant on when it comes to premium entertainment has seen a number of events under their wing including DStv Diski Challenge, World Wrestling Professionals RPT and Mixed Martial Arts (MMA).

During certain sporting events, SuperSport either launches a dedicated TV channel or temporarily opens up an existing channel to their consumers.

Heck even the movie channel TNT had opted to offer sports with the inclusion of wrestling promotion, All Elite Wrestling. If anything, I think the only other way MultiChoice can help Easyview compete even further with SABC Sport is by licensing some of its content from SuperSport to Magic Showcase. 

Magic Showcase broadcasts 16-18 hours a day and one way they could help extend those hours would be the inclusion of sporting event like Betway Premiership and compliment this with Jambo WWE. The content would broadcast on Magic Showcase weekly and could as well help them minimize costs.

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