Kuiertyd was introduced in October 2018 on eExtra offering a mix of reality, lifestyle and drama series from kykNET as well as some Turkish dramas which was the reason for the Afrikaans block's success.
The first dubbed Turkish show Gebroke Harte (Paramparca) pulled almost half a million viewers following its debut on eExtra. From what I remember these dramas didn't get this much attention when they were available in English.
So pretty much eMedia Investments is the reason Afrikaans folks are giving dubbed programming a chance. From what I remembered most would either 7de Laan or binge watch Devious Maids or Game Of Thrones.
Besides distributing international content, eMedia Investments has catalogue of original programming ranging from Imbewu, Rhythm City and Scandal.
If you look at these dramas none of them are in Afrikaans so dubbing these Turkish dramas is sort of their way of making up for the times wasted and eMedia doesn't have any of its own Afrikaans reality shows so they borrowed from kykNET.
Why go after Turkish? Character I presume they wanted individuals Afrikaans folks can idolize and relate to, second being these shows are time consumers with all the plot twists and lastly accessibility as not a lot of platforms harper these type of shows.
e.tv had tried getting local content onto other channels back in 2013 all of which were black based before it didn't work out so eExtra is targeting an audience SABC 2 has been very distant with.
It looks like eExtra and possibly eMedia will invest more time in Kuiertyd soaps than Telemundo and Azteca soaps as their streaming service seemingly has these shows absent perhaps due to international content rights so maybe it will be obtainable later.
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