Other Reasons SABC, e.tv And DStv Continue To Lose Viewers

During the year, the Broadcast Research Council (BRC) had conducted a survey where it was revealed that the number of households watching TV decreased from 15.9 million to 13.9 million. Although it was also outlined that the number of households in SA increased from 17.3 million to 18.3 million.

Understanding how SABC and e.tv is losing viewers, let's take a look at SABC+ and eVOD when those platforms were rolled out there was so much hype about how many downloads it accumulated. Although, actual consumer numbers are currently unknown for these platforms. 

Consumers instead of watching Annekan Die Swa Kry would probably be watching Binnelanders on KykNET&Kie as they could always catch-up on this week's episodes on eVOD. Another again, more consumers are opting for OTT so they rather use their cellular devices for this content. 

When Droomvelore last aired on e.tv the show was able to accumulate 1.8 million and when Annekan Die Swa Kry came this fell to a whopping 1.5 million. One of those reasons eMedia Investments is trying to scrap government plans to halt analogue signals with SABC looking to rollout its STBs.

Despite launching rival platforms to Netflix, neither company is making much revenue with MultiChoice anticipated to become the first in the region with Showmax. Let's remember, Showmax was launched back in 2015 and eMedia and SABC came with their rival offering 7+ years later.

Late entries are struggling to maintain their services are grow revenue wise hence the "free" service which gives them more exposure to these audiences. 

Although MultiChoice is seeing a much brighter future with Showmax the consumer base on DStv continues to deteriorate. This is due to inflation, increased competition from not only streaming but cable providers as well and lastly the dismantling of premium channels. 

What MultiChoice could have done to fight off inflation and retain DStv consumers would be rolling out an unbundled version of the DStv packages. This would see consumers paying for M-Net, National Geographic and Cartoon Network with the option to add sports into the mix.

The sad reality about DStv is that they are losing credibility as most content aside from news and sports is accessible nowadays. If one needs music there's always Spotify in my opinion and YouTube introduced viewers to Cocomelon and all MultiChoice can do is milk it dry.

Then the other is similar to free-to-air operators, consumers are just changing their viewing habits. Some are probably tired of viewing the same shenanigans from Uzalo and Muvhango and would rather browse TikTok or use their Xbox as there's more entertainment there.

Related Posts