Sunday, August 25, 2024

How Showmax Has Become A DStv Competitor To Canal+?

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Showmax is African based streaming service operated by DStv parent company MultiChoice which is in the process of being acquired by French broadcaster Canal+. It takes on other streamers in the market like Netflix, SABC+, eVOD, Amazon Prime Video, Apple TV+ and Disney+.

Since late 2023, NBCUniversal obtained a 30% stake in streaming service which gave consumers access to content from Universal Pictures, DreamWorks Animation and Telemundo International. This also helped the company extend the reach of Peacock after being constant to America. 

After licensing various channels like Studio Universal, Universal TV, DreamWorks, E! Entertainment and Telemundo to DStv consumers in Africa. They even curated OTT version of these channels known as Universal+ through DStv Stream with plans to get their DStv Glass service scrapped. 

MultiChoice sites the current economic climate as the reason this product had been shelved but some believe it may have to do with the possible takeover by Canal+. As the CEO of Canal+ had mentioned at some point that their prime focus is being allocated onto content and content distribution. 

MultiChoice has all these other ventures such as Namola, Showmax, SuperSportBET and Irdeto part of which just seems like a waste now based on its financial performance. Not long ago, they had reduced their stake on DStv Insurance to 25% with the rest allocated to Sanlam. 

Canal+ was able to brief the media in on the plans awaiting MultiChoice one of which having to do with another subsidiary, Showmax. With Netflix taking over how people consume content, MultiChoice had to trim the entertainment on DStv down to a point where Me had been axed.

Me was being built up as open window to M-Net for Compact consumers similar to how Mzansi Wethu wad tailored for Access. Now that portal had been closed and merged to what Compact+ consumers alongside Premium view as 1Max.

Canal+ offers the same content on different platforms through MyCanal it is basically how DStv Stream is with the DStv platform which is multimedia. Giving consumers different ways of accessing the very same content but this stopped being the case with DStv and Showmax. 

When Disney+ launched all of its existence was built around its linear offering same with Paramount+, SABC+ and eVOD. But with Showmax that changed as you get content like Chucky: The Series on Showmax but not through DStv yet M-Net has to fold all their content on Showmax.

DStv has to rely on sport to get any attention nowadays but when it comes to entertainment from Zee Zonke for instance those don't make much of an impact with Showmax. Hollywood Reporters even did an article on how content from Telemundo and TLNovelas is under siege from these platforms.

Similar to how M-Net is ramping up its local offering and going as far as partnering with international studios a similar outcome awaited Telemundo and TelevisaUnivison. In the end, these brands are trying to sustain themselves in a world where Netflix can control how you view them.

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