Discovery Family Undergoes A Major Restructure And Unveils New Rebranded Logo

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Not to be mistaken with the factual entertainment channel of the same name on MultiChoice's DStv platform. Discovery Family which is also operated by Warner Bros. Discovery in a joint venture with Hasbro is responsible for the distribution of various kids shows and other educational content. 

Not long ago, Discovery Family updated its social platforms to unveil a new on air look with the name shortened to DFC. Basically taking a page of Boomerang and Boing feeds, the channel offers various content from Warner Bros. Animation and Cartoon Network Studios.

As pictured above, these includes shows like Summer Camp Island, Steven Universe,  The Smurfs, Sylvester & Tweety Mysteries and Looney Tunes while as returning the Hasbro portion of the brand with My Little Pony: Friendship Is Magic. 

What's more mind boggling about this is the fact that Warner Bros. Discovery had already been licensing content to Weigel Broadcasting for their own kids channel, MeTV Toons. The financially challenged company is basically creating rivaling amongst their own stables. 

Aside from Warner Bros. and Hanna-Barbera, MeTV Toons is even licensing content from Universal Pictures, Paramount Pictures and MGM. This would make them an even stronger contender against the likes of Boomerang and Nicktoons whose offering has fallen off the scale.

Skydance is currently undergoing a potential takeover of Paramount Global with Warner Bros. Discovery exploring a possible split in assets. If anything, they don't care as much if MeTV Toons is luring consumers from their own channels as its all about money.

The rebrand of Discovery Family or DFC only illustrates the amount of division/dependency Warner Bros. Discovery gives these brands. Take for instance, Cartoon Network that's still runs a 24 hour service in other countries while America minimized this for Adult Swim.

Although Discovery Family runs as a children's channel some other countries operate this as Discovery Kids then Africa offers a channel of the same name with different programming. In short, where is the alignment in all this as you have 2/3 different channels with the same name.

Disney relies on ESPN for sports with factual entertainment on National Geographic while Paramount has reality and animation on MTV and Nickelodeon respectively. Then there's Warner changing the positioning of a TV channel from country to country.