During the year, Warner Bros. Discovery was phasing out a lot of Boomerang feeds for Cartoonito which retained shows like Masha And The Bear and Grizzy And The Lemmings while the latter Scooby-Doo and Looney Tunes went to Cartoon Network.
Since news of its premise came out, Warner Bros. Discovery faced heavy criticism for removing criticism for removing the Mr. Bean channel for a brand that aligned its audience to competitors such as CBeebies, Nick Jr. and Disney Junior.
Last month, Warner Bros. Discovery in the EMEA region managed to build a superior intellect than the one read on tabloids which not only offered preschool shows such as Interstellar Ella and Bugs Bunny Builders but family with Looney Tunes Cartoons and Mr Bean.
After looking at Cartoonito USA and some other feeds, I feel the problem with the brand is not solely on the fact that less people are viewing or its anti Boomerang but the fact that Cartoonito doesn't have content to cater to adults or as seen in Africa, families.
Cartoon Network is a channel that caters to kids and teens with the content has been successful to a point where even adults enjoy the offering. Cartoonito as seen in some countries sets itself out to be another Disney Junior but that doesn't have to be the case.
Cartoonito USA is struggling at the moment that I wouldn't be shocked if it got discontinued but considering the success of Batwheels on HBO Max and international perhaps a potential merger with Cartoon Network would do them good.
We have originals such as Jessica's Big Little World, Tom And Jerry Time and Foster's Home For Imaginary Friends coming in future to Cartoonito and honestly I don't think it would be a good idea having these shows crammed in a 2 hour timeslot.
A merger would help give these shows more exposure and reposition Cartoon Network into a brand for preschoolers and older children. Cartoon Network doesn't need to air CoComelon or Thomas And Friends but focus on the originals in the previous paragraph.
I don't think it would be wise to involve Boomerang as the brand is more retro and 2015 was the year they were meant to rectify that as seen in parts of the world but they missed that mark and adding those changes now would just push consumers away.
Cartoonito could be used in the same manner as Boomerang - a mascot. A brand that distributes a selected number of preschool content and as seen in EMEA the best of Boomerang with shows like Zig & Sharko, Looney Tunes Cartoons and Mr. Bean.
