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Friday, October 22, 2021

Updated: Utsav Next Target Could Be The Star Channels Currently On DStv, StarSat, Zuku TV And Openview + Disney Channel And Disney Junior Could Go Off Air Sooner Than Expected As Disney Shifts Its Focus Towards Streaming


Later this week, Disney and Star in India announced that they would exit from the English general entertainment industry which resulted in the termination of most of their channels with Hindi channels taking their spot.

The Walt Disney Company revealed plans to close 100 international Disney channels before the FY22 with more Disney Channels expected to close in Europe as streaming looks to be the brands top priority.

The likely reason for Star's demise is due to Disney+ since The Walt Disney Company took the Star branding for their streaming service so Star India keeping it for English viewers would only cause confusion.

Earlier this year, the UK & Europe rebranded their Star channels to Utsav with the changes applicable to viewers of those regions. Of course, there's several signs that the branding will be duplicated in more countries.

Vijay TV is the only channel internationally to use that adapt to that branding and Star India is seemingly testing out the Utsav branding through the StarPlus and Star Gold channel in Africa.

Star Life being the only English channel in Africa will have to create some distance from Star India or join the party seeing that they're exiting the audience it's catered for.

The European counterpart manages the Star channels in Africa so it seems logical for the Utsav branding to enter the region the question would have to be why delay the switch, could Star Life have some involvement perhaps?

The Disney Africa Facebook page stopped promoting content from Disney Channel and moved it to the Disney Africa Channels page (formerly Disney Junior Africa) with the main page likely to be used as a portal to promote Disney+.

The UK, Asia, Italy and Australia already lost Disney Channel and Disney Junior so it doesn't seem far fetched to think the same fate awaits the Disney Channels in Africa.

The Walt Disney Company is set out to be another Netflix. Even if that means cutting the cord of several channels in markets where cable is dominating the circuit.

In November, Disney Channel and Disney Junior have seemingly hit the reruns button with the main channel airing reruns of Gigantosaurus.




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