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Monday, October 4, 2021

ViacomCBS: Could BET Africa Be On The Chopping Block?



BET has been available in Africa for nearly a decade offering a range of shows such as Real Husbands Of Hollywood, The Wendy Williams Show, Being Mary Jane and The Westbrooks.

As years passed, BET has slowly become redundant with most of their lineup consisting of repeats. Wendy which serves as the sole purpose of the brand is often M.I.A.

Earlier this year, Monde Twala, senior vice president and general manager for ViacomCBS Networks Africa and peer lead BET International, announced the end of BET as a linear pay-TV channel in the UK as they divert the brand's focus toward streaming.

It wouldn't surprise me if the same fate awaited BET in Africa perhaps it will even have more success online than it could as a linear service as ViacomCBS continues rolling out Paramount+ across Europe.

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