The decision, which comes a year after the Comcast-owned broadcaster folded its domestic NBCSN sports network, is seen as reflection of the decline in interest for some linear channels in favour of the streamers.
It has yet to be decided where NBC will place the Olympic Channel content – the games themselves remained with the broadcast network – though a candidate could be NBC’s own streaming service Peacock. Earlier this year, Peacock streamed all live events from the Beijing games.
Olympic Channel offers original programming, live sports events, news and highlights including the various world championships for Olympic sports which was distributed internationally through the likes of SuperSport.
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