Part of the reason this brand never worked out had to with viability as Openview wasn't profitable at the time for eMedia Investments. Another would be the lack of new content as eKasi+ local offering was very repetitive to a point where eMedia had to build an international portfolio.
Now serving as eExtra, it had seen a lot of success with consumers particularly for their local infused international dramas which was spun off onto a standalone network ePlesier and folded under a tile for the eVOD streaming service.
In the last years, eMedia Investments had been building their original portfolio to better take on brands like SABC and MultiChoice which had seen success with those endeavours for decades. Before all of this content was consolidated on e.tv now the brand serves as a catch-up platform for part of this offering.
Similar to ePlesier and SABC Encore, eMedia Investments has managed to build as much local content for their brands that the idea of them possibly converting this into a standalone service where you can relive some of these moments wouldn't seem far fetched.
Before they had problems sustaining the lineup but as seen in 2021, e.tv has become a large chunk of SABC that they gave brands like eReality and eXposed the chance to expand on what could have been e.tv should they have kept the offering and that included Botched, Catfish, The Walking Dead and House Of Cards.
On top of eReality running a 2 hour block for local reality shows like Pay Back The Money, Date My Family and Beef with other programming from eExtra such as SterStatus and Die Kontrak could help sustain this brand and not burn it to the ground like eKasi+.
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