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Saturday, September 2, 2023

#BoycottingNick: Could Play Room Be Added As A Replacement Channel Perhaps For Nicktoons On DStv?

During the week, it was learnt by MultiChoice and Ngwato Nkosi Group that a new children's channel will be allocated on DStv in the coming months, Play Room. It will feature educational and entertaining shows the with selected content dubbed in Zulu.

Since last year, MultiChoice has been battling with transponder constraints that often channels had to be removed in order to make space for more. This is how the pay-tv company was able to rollout Hilaal TV, Racing240, Magic Showcase, Qwest TV and recently added Zee Zonke.

Would it seem far fetched if Play Room were treated in the same manner?

Last year, MultiChoice attempted to phase out the educational brand Da Vinci for a toddler filtered Moonbug and that garnered backlash amongst consumers which led MultiChoice to retract their previous agreement with Moonbug added as a new channel.

But this time around things might be different and MultiChoice may have it's eye out on another brand (e.g. Nicktoons).

Nicktoons was added as a replacement channel for Comcast and Corus Entertainment's KidsCo featuring various shows from Nickelodeon like Paw Patrol, Dora The Explorer, SpongeBob SquarePants, The Fairly OddParents, The Loud House and Teenage Mutant Ninja Turtles.

Over the years, the channel has somewhat been redundant most of the schedule is bombarded with just 2 shows and you'd have a variety of shows like Peppa Pig, Best & Bester, ALVINNN!!! And The Chipmunks being integrated to the Nickelodeon and Nick Jr.

Making it a very easy target seeing as various content is very much viewable on Nickelodeon and soon Play Room. This would be one way to supposedly limit the repeats although Play Room keeps it at a minimum.

Interesting to note, the last kids brand to retain the channel 300 was replaced by Nickelodeon so this would be one way for MultiChoice to avenge K-TV. After its legacy had been replenished by the channel as it's older audience preferred shows like Hannah Montana and Big Time Rush.

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